About
About DergiPark
DergiPark Team
DergiPark DOI Service
Journals
Publishers
All
University
Government
TRH
Association
Foundation
Trade Association
Private
Person
Union
Researchers
Subjects
Journal Wizard
Help
Trends
English
Turkish
English
Admin Panel
User Panel
My Journals
My Research
My Followers
Profile
Logout
Login
Researchers
Nilgün Köksalan
Nilgün Köksalan
Dr.
It is not affiliated with an institution
Publication
5
Review
4
CrossRef Cited
1
5
Publication
4
Review
1
CrossRef Cited
0000-0002-2338-8074
Follow
Following
Edit My Profile
Followers
Following
Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Institution
It is not affiliated with an institution
Popular Publications
THE ROLE OF EMOTIONAL SATISFACTION IN GIFT GIVING BEHAVIOR: A QUALITATIVE RESEARCH
Authors:
Nilgün Sarıkaya
,
Nilgün Köksalan
Published: 2021 ,
Duzce University Journal of Social Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
491
0
CITED
1
FAVORITE
491
TOTAL DOWNLOAD COUNT
Storytelling as an emotional marketing strategy for strengthening brand equity: Application examples from Turkey
Authors:
Nilgün Köksalan
Published: 2021 ,
Kayseri Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51177/kayusosder.939059
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1087
1
CITED
1
FAVORITE
1087
TOTAL DOWNLOAD COUNT
STARTUP ÜRÜN VE HİZMETLERİNE YÖNELİK DİJİTAL TÜKETİCİ GERİ BİLDİRİMLERİ: “GETİR” ÖRNEĞİ
Authors:
Nilgün Köksalan
Published: 2021 ,
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
DOI: 10.51969/klusbmyo.942143
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
2012
0
CITED
1
FAVORITE
2012
TOTAL DOWNLOAD COUNT
Publications
Storytelling as an emotional marketing strategy for strengthening brand equity: Application examples from Turkey
Authors:
Nilgün Köksalan
Published: 2021 ,
Kayseri Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51177/kayusosder.939059
FAVORITE
1
TOTAL DOWNLOAD COUNT
1087
1
FAVORITE
1087
TOTAL DOWNLOAD COUNT
THE ROLE OF EMOTIONAL SATISFACTION IN GIFT GIVING BEHAVIOR: A QUALITATIVE RESEARCH
Authors:
Nilgün Sarıkaya
,
Nilgün Köksalan
Published: 2021 ,
Duzce University Journal of Social Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
491
1
FAVORITE
491
TOTAL DOWNLOAD COUNT
STARTUP ÜRÜN VE HİZMETLERİNE YÖNELİK DİJİTAL TÜKETİCİ GERİ BİLDİRİMLERİ: “GETİR” ÖRNEĞİ
Authors:
Nilgün Köksalan
Published: 2021 ,
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
DOI: 10.51969/klusbmyo.942143
FAVORITE
1
TOTAL DOWNLOAD COUNT
2012
1
FAVORITE
2012
TOTAL DOWNLOAD COUNT
TÜKETİM KÜLTÜRÜNÜN YAYGINLAŞMASINDA SOSYAL ONAYIN ROLÜ: KAVRAMSAL BİR İNCELEME
Authors:
Nilgün Köksalan
Published: 2021 ,
Meriç Uluslararası Sosyal ve Stratejik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2706
0
FAVORITE
2706
TOTAL DOWNLOAD COUNT
FARKLILIKLARIN YÖNETİMİ
Authors:
Nilgün Köksalan
Published: 2019 ,
Meriç Uluslararası Sosyal ve Stratejik Araştırmalar Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
7526
0
FAVORITE
7526
TOTAL DOWNLOAD COUNT
Articles published in
Duzce University Journal of Social Sciences
Kayseri Üniversitesi Sosyal Bilimler Dergisi
Kırklareli Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Meriç Uluslararası Sosyal ve Stratejik Araştırmalar Dergisi
Reviews
Journal of Erciyes Communication
Meriç Uluslararası Sosyal ve Stratejik Araştırmalar Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Publications
Storytelling as an emotional marketing strategy for strengthening brand equity: Application examples from Turkey
Authors:
Nilgün Köksalan
Published: 2021 ,
Kayseri Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51177/kayusosder.939059
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
1087
1
CITED
1
FAVORITE
1087
TOTAL DOWNLOAD COUNT
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.
Start Tour