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Niyazi Gümüş Assoc. Prof. Dr. BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Publication 9 Review 37 CrossRef Cited 22
9 Publication
37 Review
22 CrossRef Cited

Research Fields

Social Media Studies Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ

Popular Publications

1

2

1765

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
CITED 15 FAVORITE 2 TOTAL DOWNLOAD COUNT 8887

15

2

8887

0

1

898

Publications

1

537

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
FAVORITE 2 TOTAL DOWNLOAD COUNT 8887

2

8887

2

1765

Publications

1

1

537

Investigation of Generation Z Consumers' Purchasing Decision Making Styles
Published: 2020 , Journal of Yaşar University
DOI: 10.19168/jyasar.572987
CITED 15 FAVORITE 2 TOTAL DOWNLOAD COUNT 8887

15

2

8887

1

2

1765

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