Service MarketingMarketing Research MethodologyConsumer BehaviourNöropazarlamaTüketici Sinirbilimi
Bio
Hakan Boz is Assoc. Professor at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in the tourism and hospitality sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.