Researchers Faruk Güven

Faruk Güven Asst. Prof. Dr. ABDULLAH GÜL ÜNİVERSİTESİ

Publication 8 Review 7

8 Publication

7 Review

Follow Following Edit My Profile

Followers

Following

Summary
Publications
Peer Review

Research Fields

Marketing Digital Marketing Service Marketing International Marketing Diijitalleşme Perakende Dijital Dönüşüm Regülasyon Pazarlama Analitiği

Bio

Digital Transformation, Digitalization, Digitization, Marketing Analytics, Data Science, Artificial Intelligence, Technology Management, Regulation

Institution

ABDULLAH GÜL ÜNİVERSİTESİ

Popular Publications

Existential crisis of marketing and its future

Authors: Faruk Güven

Published: 2021 , Ardahan University Journal of the Faculty of Economics and Administrative Sciences

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 522

0

CITED

1

FAVORITE

522

TOTAL DOWNLOAD COUNT

Children As a Digital Marketing Segment: YouTube

Authors: Aytuğ Mermer Üzümlü , Faruk Güven

Published: 2023 , Gaziantep University Journal of Social Sciences

DOI: 10.21547/jss.1175201

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 758

0

CITED

1

FAVORITE

758

TOTAL DOWNLOAD COUNT

JENERİK İLAÇLARIN PAZARLAMASI

Authors: Faruk Güven , Aytuğ Mermer Üzümlü

Published: 2023 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 779

0

CITED

1

FAVORITE

779

TOTAL DOWNLOAD COUNT

An Examination on the Dynamics of Consumer Inertia

Authors: Faruk Güven

Published: 2023 , Journal of Economics Business and Political Researches

DOI: 10.25204/iktisad.1347643

CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 178

0

CITED

1

FAVORITE

178

TOTAL DOWNLOAD COUNT

Publications

An Examination on the Dynamics of Consumer Inertia

Authors: Faruk Güven

Published: 2023 , Journal of Economics Business and Political Researches

DOI: 10.25204/iktisad.1347643

FAVORITE 1 TOTAL DOWNLOAD COUNT 178

1

FAVORITE

178

TOTAL DOWNLOAD COUNT

Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era

Authors: Yumiko Yokoyama , Faruk Güven

Published: 2023 , Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 157

0

FAVORITE

157

TOTAL DOWNLOAD COUNT

JENERİK İLAÇLARIN PAZARLAMASI

Authors: Faruk Güven , Aytuğ Mermer Üzümlü

Published: 2023 , Firat University International Journal of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 779

1

FAVORITE

779

TOTAL DOWNLOAD COUNT

An analysis of the illicit tobacco trade: the influence of the effectiveness of administrative enforcement and high taxation on illicit trade

Authors: Yumiko Yokoyama , Faruk Güven

Published: 2023 , Ardahan University Journal of the Faculty of Economics and Administrative Sciences

DOI: 10.58588/aru-jfeas.1164606

FAVORITE 0 TOTAL DOWNLOAD COUNT 232

0

FAVORITE

232

TOTAL DOWNLOAD COUNT

Children As a Digital Marketing Segment: YouTube

Authors: Aytuğ Mermer Üzümlü , Faruk Güven

Published: 2023 , Gaziantep University Journal of Social Sciences

DOI: 10.21547/jss.1175201

FAVORITE 1 TOTAL DOWNLOAD COUNT 758

1

FAVORITE

758

TOTAL DOWNLOAD COUNT

CONSUMER BEHAVIOR IN SEVERE TURBULENCE ERA

Authors: Zehra Keskin, Faruk Güven

Published: 2022 , Journal of Public Economy and Public Financıal Management

DOI: -

FAVORITE 0 TOTAL DOWNLOAD COUNT 71

0

FAVORITE

71

TOTAL DOWNLOAD COUNT

COVID-19’UN YARATTIĞI ZORUNLU DİJİTAL DÖNÜŞÜM VE YENİ NORMALDE PERAKENDECİLİK

Authors: Faruk Güven

Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS

DOI: 10.30783/nevsosbilen.1064939

FAVORITE 0 TOTAL DOWNLOAD COUNT 828

0

FAVORITE

828

TOTAL DOWNLOAD COUNT

Existential crisis of marketing and its future

Authors: Faruk Güven

Published: 2021 , Ardahan University Journal of the Faculty of Economics and Administrative Sciences

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 522

1

FAVORITE

522

TOTAL DOWNLOAD COUNT

Articles published in

Ardahan University Journal of the Faculty of Economics and Administrative Sciences

Firat University International Journal of Economics and Administrative Sciences

Gaziantep University Journal of Social Sciences

Journal of Economics Business and Political Researches

Journal of Public Economy and Public Financıal Management

Nevşehir Hacı Bektaş Veli University Journal of ISS

Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi

Reviews

AJIT-e: Online Academic Journal of Information Technology

İmgelem

International Journal of Management Academy

International Journal of Management Economics and Business

Journal of Suleyman Demirel University Institute of Social Sciences

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi

R&S - Research Studies Anatolia Journal

There are no Crossref cited.

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

Interactive Guide Tool

If you want to see the panel introduction, you can click Start Tour.

DergiPark is ranked number 1 by academic community in reaching knowledge in Türkiye.

Quick Links

Journals
Subjects
Training and How-to Videos
FAQ
Contact
KVKK
Our Mobile Applications

Our Mobile Applications

Türkçe // English //