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Researchers
Banu Külter Demirgüneş
Banu Külter Demirgüneş
Prof. Dr.
NİĞDE ÜNİVERSİTESİ
Publication
3
Review
9
CrossRef Cited
2
3
Publication
9
Review
2
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Digital Marketing
Institution
NİĞDE ÜNİVERSİTESİ
Popular Publications
İNTERNET ALIŞVERİŞLERİNDE HEDONİK VE FAYDACI DEĞER ALGILARININ DAVRANIŞSAL SONUÇLARI: E-SADAKAT VE AĞIZDAN AĞIZA İLETİŞİM
Authors:
Banu Külter Demirgüneş
Published: 2016 ,
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
3412
0
CITED
1
FAVORITE
3412
TOTAL DOWNLOAD COUNT
The Effects of Advertising Content, Perceived Advertising Value and Flow Experience on Acceptance of Mobile Advertising: An Empirical Research on University Student
Authors:
Banu Külter Demirgüneş
,
Mutlu Yüksel Avcılar
Published: 2017 ,
Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002483
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1026
2
CITED
1
FAVORITE
1026
TOTAL DOWNLOAD COUNT
Publications
TÜKETİCİLERİN ULUSAL MARKALI VE COGRAFİ İŞARETLİ ÜRÜN TERCİHLERİNİN SATIN ALMA KARAR TARZLARI AÇISINDAN DEĞERLENDİRİLMESİ
Authors:
Banu Külter Demirgüneş
,
İsmail Bozyiğit
Published: 2023 ,
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.56574/nohusosbil.1215356
FAVORITE
0
TOTAL DOWNLOAD COUNT
436
0
FAVORITE
436
TOTAL DOWNLOAD COUNT
The Effects of Advertising Content, Perceived Advertising Value and Flow Experience on Acceptance of Mobile Advertising: An Empirical Research on University Student
Authors:
Banu Külter Demirgüneş
,
Mutlu Yüksel Avcılar
Published: 2017 ,
Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002483
FAVORITE
1
TOTAL DOWNLOAD COUNT
1026
1
FAVORITE
1026
TOTAL DOWNLOAD COUNT
İNTERNET ALIŞVERİŞLERİNDE HEDONİK VE FAYDACI DEĞER ALGILARININ DAVRANIŞSAL SONUÇLARI: E-SADAKAT VE AĞIZDAN AĞIZA İLETİŞİM
Authors:
Banu Külter Demirgüneş
Published: 2016 ,
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
3412
1
FAVORITE
3412
TOTAL DOWNLOAD COUNT
Articles published in
Ankara University SBF Journal
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Reviews
Ahi Evran Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Economics and Administrative Studies
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Niğde Ömer Halisdemir Üniversitesi İletişim Fakültesi Akademik Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Publications
The Effects of Advertising Content, Perceived Advertising Value and Flow Experience on Acceptance of Mobile Advertising: An Empirical Research on University Student
Authors:
Banu Külter Demirgüneş
,
Mutlu Yüksel Avcılar
Published: 2017 ,
Ankara University SBF Journal
DOI: 10.1501/SBFder_0000002483
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1026
2
CITED
1
FAVORITE
1026
TOTAL DOWNLOAD COUNT
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