Researchers Nurettin Ozan Bakır
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Nurettin Ozan Bakır Assoc. Prof. Dr. MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 11 Review 7 CrossRef Cited 22
11 Publication
7 Review
22 CrossRef Cited

Research Fields

Marketing Research Methodology Consumer Behaviour Product and Brand Management

Institution

MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors: N. Ozan Bakır
Published: 2019 , Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1460

1

1

1460

THE EFFECT OF USER EXPERIENCE ON CUSTOMER E-SATISFACTION AND CUSTOMER E-LOYALTY IN E-COMMERCE: A RESEARCH ON FOOTWEAR INDUSTRY
Authors: Nurettin Ozan Bakır , Ali Emre Bekereci
Published: 2020 , Journal of Research in Business
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1213

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1

1213

THE EFFECT OF BRAND REPUTATION ON WILLINGNESS TO PAY: THE MEDIATING ROLE OF BRAND LOVE AND A RESEARCH ON NIKE BRAND
Authors: Nurettin Ozan Bakır , Gunay Safarzade
Published: 2020 , Aurum Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 885

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1

885

The Effect of Dimensions of Brand Experience on Dimensions of Purchasing Cosmetic Products: A Comparison of Flormar and Mac Brands
Authors: Gözde Sula Averbek , Nurettin Ozan Bakır
Published: 2022 , Aurum Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 647

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1

647

THE EFFECT OF SERVİCESCAPE ON CUSTOMER CİTİZENSHİP BEHAVİOR: THE MEDİATİNG ROLE OF CUSTOMER ENGAGEMENT
Authors: Nurettin Ozan Bakır , Gülşah Gençer Çelik , Erkan Taşkıran , Gökten Öngel
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435284
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 46

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1

46

Publications

THE EFFECT OF SERVİCESCAPE ON CUSTOMER CİTİZENSHİP BEHAVİOR: THE MEDİATİNG ROLE OF CUSTOMER ENGAGEMENT
Authors: Nurettin Ozan Bakır , Gülşah Gençer Çelik , Erkan Taşkıran , Gökten Öngel
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1435284
FAVORITE 1 TOTAL DOWNLOAD COUNT 46

1

46

The Effect of Dimensions of Brand Experience on Dimensions of Purchasing Cosmetic Products: A Comparison of Flormar and Mac Brands
Authors: Gözde Sula Averbek , Nurettin Ozan Bakır
Published: 2022 , Aurum Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 647

1

647

THE IMPACT OF CONSUMERS’ UTILITARIAN AND HEDONIC SHOPPING VALUE ON PERCEIVED BENEFIT AND RISK IN ONLINE SHOPPING: A STUDY ON TRENDYOL AND ZARA CONSUMERS
Authors: Ebru Tanrıkulu , Nurettin Ozan Bakır
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.812174
FAVORITE 0 TOTAL DOWNLOAD COUNT 1415

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1415

Özel Markalarda Algılanan Risk Boyutlarının Satın Alma Niyetine Etkisi: Özel Marka İmajının Aracılık Rolü
Authors: Nurettin Ozan Bakır , Emil Agharzayev
Published: 2021 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.706779
FAVORITE 0 TOTAL DOWNLOAD COUNT 922

0

922

THE EFFECT OF BRAND REPUTATION ON WILLINGNESS TO PAY: THE MEDIATING ROLE OF BRAND LOVE AND A RESEARCH ON NIKE BRAND
Authors: Nurettin Ozan Bakır , Gunay Safarzade
Published: 2020 , Aurum Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 885

1

885

THE EFFECT OF USER EXPERIENCE ON CUSTOMER E-SATISFACTION AND CUSTOMER E-LOYALTY IN E-COMMERCE: A RESEARCH ON FOOTWEAR INDUSTRY
Authors: Nurettin Ozan Bakır , Ali Emre Bekereci
Published: 2020 , Journal of Research in Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1213

1

1213

SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors: Nurettin Ozan Bakır , Gözde Koncuk
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
FAVORITE 0 TOTAL DOWNLOAD COUNT 1866

0

1866

TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors: N. Ozan Bakır
Published: 2019 , Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
FAVORITE 1 TOTAL DOWNLOAD COUNT 1460

1

1460

TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors: F. Arslan , N. Bakır
Published: 2015 , Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3427

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3427

PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors: Nurettin Bakır
Published: 2014 , Oneri
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 6048

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6048

TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ ve SADAKATE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
Authors: Müge Arslan, N. Ozan Bakır
Published: 2009 , Oneri
DOI: 10.14783/maruoneri.696102
FAVORITE 0 TOTAL DOWNLOAD COUNT 715

0

715

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Aurum Journal of Social Sciences
Aurum Journal of Social Sciences
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Research in Business
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Oneri
Oneri
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Editorship
Journal of Research in Business
Journal of Research in Business
Technical Editor , Section Editor , Layout Editor , Copyeditor

Reviews

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
GSU Managerial and Social Sciences Letters
GSU Managerial and Social Sciences Letters
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi

Publications

THE IMPACT OF CONSUMERS’ UTILITARIAN AND HEDONIC SHOPPING VALUE ON PERCEIVED BENEFIT AND RISK IN ONLINE SHOPPING: A STUDY ON TRENDYOL AND ZARA CONSUMERS
Authors: Ebru Tanrıkulu , Nurettin Ozan Bakır
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.812174
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 1415

5

0

1415

SANAYİ VE HİZMET SEKTÖRÜNDE FAALİYET GÖSTEREN KOBİ’LERİN İÇ PAZARDAKİ PAZARLAMA SORUNLARININ İNCELENMESİ VE KEŞİFSEL BİR ARAŞTIRMA
Authors: Nurettin Ozan Bakır , Gözde Koncuk
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.646252
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1866

1

0

1866

TÜKETİCİLERİN ALIŞVERİŞ MERKEZİ TERCİH ETME UNSURLARININ İLİŞKİYİ SÜRDÜRME İSTEKLERİNE VE SADAKATE ETKİSİ: CAPACITY VE CAROUSEL ALIŞVERİŞ MERKEZİ ÖRNEKLERİ
Authors: N. Ozan Bakır
Published: 2019 , Beykoz Akademi Dergisi
DOI: 10.14514/BYK.m.26515393.2019.7/1.36-61
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1460

1

1

1460

PAZARLAMA ALANINDA YAPILAN DOKTORA TEZLERİNİN KATEGORİK OLARAK DEĞERLENDİRİLMESİ (1994 - 2012)
Authors: Nurettin Bakır
Published: 2014 , Oneri
DOI: -
CITED 14 FAVORITE 0 TOTAL DOWNLOAD COUNT 6048

14

0

6048

TÜKETİCİLERİN ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ ve SADAKATE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
Authors: Müge Arslan, N. Ozan Bakır
Published: 2009 , Oneri
DOI: 10.14783/maruoneri.696102
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 715

1

0

715

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