Araştırma Makalesi
BibTex RIS Kaynak Göster

The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case

Yıl 2018, Cilt: 3 Sayı: 2, 171 - 188, 27.12.2018

Öz

Turizmin gelişiminde tur operatörlerinin ve seyahat acentelerinin
sattıkları paket turlarda sundukları hizmetlerin performans etkisi yadsınamaz
bir gerçektir. Paket turlarda sunulan hizmetlerin olumlu performansı,
destinasyonların ulusal ve uluslararası pazarlama ve tanıtım faaliyetlerine
katkı sağlayabilir. Gökçeada, 2011 yılı Haziran ayında Cittaslow
Birliği’nin üyesi olmuştur. 2002 yılından itibaren ada içerisinde
gerçekleştirilen organik tarım faaliyetleri ile özellikle 2008 yılında
gerçekleştirilen tarım ve gastronomi turizm uygulamaları sayesinde
misafirlerine eşsiz bir doğal ortam sunmaktadır. Bu araştırmanın amacı,
Gökçeada’ya düzenlenen gezilerdeki hizmet performansının turistlerin
memnuniyeti ve davranışsal niyeti üzerindeki etkisinin araştırılmasıdır. Veri
toplamak için anket uygulanmış ve 770 geçerli anket değerlendirmeye alınmıştır.
Araştırmanın veri analizi aşamasında turistlerin demografik bilgilerinin
frekansı ve yüzdeleri incelenmiştir. Araştırma hipotezlerinin test edilmesinde
Yapısal Eşitlik Modeli kullanılmıştır. Araştırma sonucunda turistlerin sırayla,
konaklama, yiyecek-içecek, ulaşım, alışveriş, boş zaman etkinlikleri ve tur
rehberlerinin hizmet performanslarından memnun kaldıkları ortaya çıkmıştır.
Turistlerin konaklama, yiyecek-içecek ve ulaşım hizmetlerinin performansından
duydukları yüksek düzeyde memnuniyet, davranışsal niyetleri üzerinde olumlu
etki bırakmıştır. 

Kaynakça

  • Akış, N. (2016). Bayes yapısal eşitlik modellemesi: kavramlar ve genel bakış. Gazi Journal of Economics and Business, 2(3), 105‐116.
  • Alvarez, M., & Asugman, G. (2005). Explorers versus planners, a study of Turkish tourists. Annals of Tourism Research, 33(2), 319-338. doi: 10.1016/j.annals.2005.12.001.
  • Armstrong, R.W., & Mok, C. (1995). Leisure travel destination choice criteria of Hong Kong residents. Journal of Travel and Tourism Marketing, 4(1), 99-104. doi.org/10.1300/J073v04n01_07.
  • Baler, Y. (2018). Hüzünlü, mistik ve romantik: Gökçeada. http://earsiv.sehir.edu.tr:8080/xmlui/ bitstream/ handle/11498/420/001500112006.pdf?sequenc =3 Last accessed 11.06.2018.
  • Bayram, N. (2010). Yapısal eşitlik modellemesine giriş: AMOS uygulamaları. Bursa: Ezgi Kitabevi.
  • Brown, T. J., Churchill, G. A., & Peter, J. P. (1993). Improving the measurement of service quality. Journal of Retailing, 69(1), 127-139. doi: 10.1016/S0022-4359(05)80006-5.
  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116. doi: 10.1016/S0261-5177(99)00095-3.
  • Can, P. (2016). Hizmet kalitesinin Servqual ölçeği ile ölçülmesi: Uşak üniversitesi Merkez kütüphanesi üzerine bir araştırma. Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 6(1), 63-83.
  • Ceylan, U., & Güven, Ö. Z. (2017). Yerli turistlerin satınaldıkları yurtdışı (outgoing) paket turları değerlendirmeleri üzerine bir araştırma. Bilecik Şeyh Edebali Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2(2), 515-532.
  • Chan, A., Hsu, C. H. C., & Baum, T. (2015). The impact of tour service performance on tourist satisfaction and behavioural intentions: a study of Chinese Tourists in Hong Kong. Journal of Travel and Tourism Marketing, 32(1-2), 18-33. doi:10.1080/10548408.2014.986010.
  • Doğan, M. (2010). Ekomüze odaklı sürdürülebilir destinasyon ve Gökçeada üzerine bir uygulama. Yüksek lisans tezi, Çanakkale Onsekizmart Üniversitesi Sosyal Bilimler Enstitüsü, Çanakkale.
  • Ersöz, S., Pınarbaşı, M., Kürşat Türker, A. K., & Yüzükırmızı, M. (2009). Hizmet kalitesinin Servqual Metodu ile ölçümü ve sonuçların yapısal eşitlik modelleri ile analizi: Öğretmen evi uygulaması. International Journal of Engineering Research and Development, 1(1), 19-27.
  • Farhadi Andarabi, F., & Tunç Hassan, A. (2018). A study on determining aesthetic values of the touristic businesses in Slow cities: Gökçeadacase. Social Sciences Studies Journal, 4(18), 1611-1623. doi:10.26449/sssj.545.
  • Filiz, Z., Yılmaz, E., & Yağızer, C. (2010). Belediyelerde hizmet kalitesinin Servqual analizi ile ölçümü: Eskişehir Belediyelerinde bir uygulama. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 10(3), 59-76.
  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, ıntention and behavior: An introduction to theory and research. San Francisco: Addison-Wesley Pub. Co.
  • Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing,18(4), 36–44. doi:10.1108/EUM0000000004784.
  • He, Y., & Song, H. (2009). A mediation model of tourists’ repurchase intentions for packaged tour services. Journal of Travel Research, 47(3), 317-331. doi: 10.1177/0047287508321206.
  • Heung, Vincent. C. S. (2008). Effects of tour leader’s service quality on agency’s reputation and customers’ word-of-mouth. Journal of Vacation Marketing, 14(4), 305–315. doi:10.1177/ 1356766708094752.
  • Güven, Ö. Z. (2018). The effects of the service quality offered within the package tour on behavioral intention: a research on outgoing domestic tourists that bought package tour. MANAS Journal of Social Studies, 7(2), 657- 674.
  • Güven, E. Ö., & Sarıışık, M. (2014). Konaklama hizmetlerinde davranışsal niyeti etkileyen hizmet kalitesi boyutları. İşletme Bilimi Dergisi, 2(2), 21-51.
  • Huang, S., Hsu, C. H., & Chan, A. (2010). Tour guide performance and tourist satisfaction: a study of the package tours in Shanghai. Journal of Hospitality &Tourism, 34(1), 3–33. doi: 10.1177/109634 8009349815.
  • Karamustafa, K., & Erbaş, E. (2011). Satın alma karar sürecinde algılanan risk: paket turlara yönelik bir araştırma. Tüketicive Tüketim Araştırmaları Dergisi, 3(1), 103-144.
  • Maattanen, P. (2017). Emotions, values, and aesthetic perception. New Ideas in Psychology, 47(December), 1-6. doi: 10.1016/j.newideapsych. 2017.03.009.
  • Moutinho, L., Caber, M., Silva, M. M. S., & Albayrak, T. (2015). Impact of group package tour dimensions on customer satisfaction (an ANNs application). Tourism Analysis, 20(January), 619–629. doi: 10.3727/108354215X14464845877913.
  • Mucuk, İ. (1998). Pazarlama ilkeleri. İstanbul: Türkmen Kitabevi.
  • Murphy, P., Pritchard, M., & Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, 21(1), 43–52. doi: 10.1016/S0261-5177(99)00080-1.
  • Özdamar, K. (2001). SPSS ile biyoistatistik. Eskişehir: Kaan Kitabevi.
  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41- 50.doi: 10.2307/1251430.
  • Panait, I. A. (2013). From futurama to Cittaslow, slowing down in a fast world. Master Thesis of MSc, Wageningen University, Netherlands. Räikkönen, J., & Honkanen, A. (2013). Does satisfaction with package tours lead to successful vacation experiences?. Journal of Destination Marketing & Management, 2(2), 108–117. doi: 10.1016/j. jdmm.2013.03.002.
  • Ross, E. L., & Iso-Ahola, S. E. (1991). Sightseeing tourists’ motivation and satisfaction. Annuals of Tourism Research, 18(2), 226–237. doi: 10.1016/0160-7383(91)90006-W.
  • Sekaran, U. (2000). Research methods for business: a skill-building approach. UK: Wiley & Sons.
  • Semmens, J., & Freemen, C. (2012). The value of Cittaslow as an approach to local sustainable development: A New Zealand perspective. International Planning Studies, 17(4), 353-375. doi:10.1080/13563475.2012.726851.
  • Sheldon, P. J., & Mak. J. (1987). The demand for package tours: a mode choice model. Journal of Travel Research, 25 (3), 13-17. doi:10.1177/004728758702500304.
  • Su, W.S., Chang, l. F., &Yeh, M. T. (2017). Developing a sustainable tourism attitude in Taiwan eseresidents. The International Journal of Organizational Innovation, 10(1), 275-289.
  • Tabachnick, B. G., & Fidell. L. S. (2013). Using multivariate statistics. (Sixth ed.). Boston: Pearson.
  • Tek, O. B. (1999). Pazarlama ilkeleri. İstanbul: Beta Basın Yayın.
  • URL-1, Cittaslow international. (2018). http://www.cittaslow.org/ Last accessed 11.08.2018.
  • URL-2, Cittaslow Turkey. (2018). http://cittaslowturkiye.org/uyelik-sureci-ve-kriterler/ Last accessed 11.08.2018.
  • URL-3, Gökçeada Municipality. (2018). http://www.gokceada.bel.tr/altsayfa.php?sayfam=23 Last accessed 11.08.2018.
  • URL-4, Turkish Marine Research Foundation. (2018). http://tudav.org/aktif-projeler/gokceada-sualti-deniz-parki/ Last accessed 11.08.2018.
  • URL-5, Governorate of Çanakkale. (2018).http://www.canakkale.gov.tr/gokceada Last accessed 11.08. 2018.
  • URL-6, Slow Food Gökçeada. (2018). www.cittaslowgokceada.com Last accessed 11.08.2018.
  • URL-7, Stanford, J. (2008). http://www.economicsforeveryone.ca/files/uploads/glossary_0.pdf Last accessed 17.12.2018.
  • URL-8, Encyclopedia Britannica. (2018). https://www.britannica.com/search?query=economy Last accessed 17.12.2018.
  • Üstündağlı, E., Baybars, M., & Güzeloğlu, E. B. (2015). Collaborative sustainability: analyzing economic and social outcomes in the context of Cittaslow. Business and Economic Research Journal, 6(1), 125-144.
  • Wang, K., Hsieh, A., & Huan, T. (2000). Critical service features in group package tour: An exploratory research. Tourism Management, 21(2), 177–189. doi:10.1016/S0261-5177(99)00047-3.
  • Weiermair, K., & Fuchs, M. (1999). Measuring tourist judgment on service quality. Annals of Tourism Research, 26(4), 1004–1021. doi:10.1016/S0160-7383(99)00037-7.
  • Whipple, T. W., & Thach, S. V. (1988). Group tour management: Does good service produce satisfied customers? Journal of Travel Research, 27(2), 16–21. doi:10.1177/004728758802700203.
  • Xu, J. B., & Chan, A. (2010). Service experience and package tours. Asia Pacific Journal of Tourism Research, 15(2), 177-194. doi: 10.1080/10941661003629987.
  • Yaşar, O. (2006). Turizm coğrafyası açısından bir araştırma: Gökçeada. Fırat Üniversitesi Sosyal Bilimler Dergisi, 16(1), 1-32.
  • Yurtseven, H. R., & Karakaş, N. (2013). Creating a sustainable gastronomic destination: the case of Cittaslow Gokceada-Turkey. American International Journal of Contemporary Research,3(3), 91- 100.
  • Zawadzka, A.K. (2017). Making small towns visible in Europe: the case of Cittaslow Network- the strategy based on sustainable development. Transylvanian Review of Administrative Sciences, Special Issue, 90-106. doi:10.24193/tras.SI2017.6.
  • Zeithaml, V., Parasuraman, A., & Berry, L. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46. doi: 10.2307/1251929.

The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case

Yıl 2018, Cilt: 3 Sayı: 2, 171 - 188, 27.12.2018

Öz

The performance impact of services on the package tours offered by tour
operators and travel agencies on the development of tourism cannot be ignored.
The positive performance of the services offered in package tours can
contribute to the national and international marketing and promotions of the
destinations.  Gökçeada became a member
of the Cittaslow International in June 2011.
Thanks to organic farming activities carried out on the island since 2002 and
agricultural and gastronomic tourism practices carried out since 2008 in
particular, Gökçeada offers its guests a unique natural environment. This
research aims to investigate the impact of service performance of the trips to
Gökçeada on the satisfaction and behavioral intentions of tourists. A survey was
conducted to collect data and 770 valid surveys were evaluated. During the data
analysis phase of the survey, the frequency and percentages of the demographic
information of the tourists were examined. Structural Equation Model was used
to test the research hypotheses.  The
research has shown that tourists are satisfied with the service performances of
accommodation, catering, transportation, shopping, leisure activities and tour
guides. The high level of satisfaction that tourists experienced from the performance
of accommodation, catering and transportation services has had a positive
effect on their behavioral intentions. 

Kaynakça

  • Akış, N. (2016). Bayes yapısal eşitlik modellemesi: kavramlar ve genel bakış. Gazi Journal of Economics and Business, 2(3), 105‐116.
  • Alvarez, M., & Asugman, G. (2005). Explorers versus planners, a study of Turkish tourists. Annals of Tourism Research, 33(2), 319-338. doi: 10.1016/j.annals.2005.12.001.
  • Armstrong, R.W., & Mok, C. (1995). Leisure travel destination choice criteria of Hong Kong residents. Journal of Travel and Tourism Marketing, 4(1), 99-104. doi.org/10.1300/J073v04n01_07.
  • Baler, Y. (2018). Hüzünlü, mistik ve romantik: Gökçeada. http://earsiv.sehir.edu.tr:8080/xmlui/ bitstream/ handle/11498/420/001500112006.pdf?sequenc =3 Last accessed 11.06.2018.
  • Bayram, N. (2010). Yapısal eşitlik modellemesine giriş: AMOS uygulamaları. Bursa: Ezgi Kitabevi.
  • Brown, T. J., Churchill, G. A., & Peter, J. P. (1993). Improving the measurement of service quality. Journal of Retailing, 69(1), 127-139. doi: 10.1016/S0022-4359(05)80006-5.
  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116. doi: 10.1016/S0261-5177(99)00095-3.
  • Can, P. (2016). Hizmet kalitesinin Servqual ölçeği ile ölçülmesi: Uşak üniversitesi Merkez kütüphanesi üzerine bir araştırma. Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 6(1), 63-83.
  • Ceylan, U., & Güven, Ö. Z. (2017). Yerli turistlerin satınaldıkları yurtdışı (outgoing) paket turları değerlendirmeleri üzerine bir araştırma. Bilecik Şeyh Edebali Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2(2), 515-532.
  • Chan, A., Hsu, C. H. C., & Baum, T. (2015). The impact of tour service performance on tourist satisfaction and behavioural intentions: a study of Chinese Tourists in Hong Kong. Journal of Travel and Tourism Marketing, 32(1-2), 18-33. doi:10.1080/10548408.2014.986010.
  • Doğan, M. (2010). Ekomüze odaklı sürdürülebilir destinasyon ve Gökçeada üzerine bir uygulama. Yüksek lisans tezi, Çanakkale Onsekizmart Üniversitesi Sosyal Bilimler Enstitüsü, Çanakkale.
  • Ersöz, S., Pınarbaşı, M., Kürşat Türker, A. K., & Yüzükırmızı, M. (2009). Hizmet kalitesinin Servqual Metodu ile ölçümü ve sonuçların yapısal eşitlik modelleri ile analizi: Öğretmen evi uygulaması. International Journal of Engineering Research and Development, 1(1), 19-27.
  • Farhadi Andarabi, F., & Tunç Hassan, A. (2018). A study on determining aesthetic values of the touristic businesses in Slow cities: Gökçeadacase. Social Sciences Studies Journal, 4(18), 1611-1623. doi:10.26449/sssj.545.
  • Filiz, Z., Yılmaz, E., & Yağızer, C. (2010). Belediyelerde hizmet kalitesinin Servqual analizi ile ölçümü: Eskişehir Belediyelerinde bir uygulama. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 10(3), 59-76.
  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, ıntention and behavior: An introduction to theory and research. San Francisco: Addison-Wesley Pub. Co.
  • Gronroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing,18(4), 36–44. doi:10.1108/EUM0000000004784.
  • He, Y., & Song, H. (2009). A mediation model of tourists’ repurchase intentions for packaged tour services. Journal of Travel Research, 47(3), 317-331. doi: 10.1177/0047287508321206.
  • Heung, Vincent. C. S. (2008). Effects of tour leader’s service quality on agency’s reputation and customers’ word-of-mouth. Journal of Vacation Marketing, 14(4), 305–315. doi:10.1177/ 1356766708094752.
  • Güven, Ö. Z. (2018). The effects of the service quality offered within the package tour on behavioral intention: a research on outgoing domestic tourists that bought package tour. MANAS Journal of Social Studies, 7(2), 657- 674.
  • Güven, E. Ö., & Sarıışık, M. (2014). Konaklama hizmetlerinde davranışsal niyeti etkileyen hizmet kalitesi boyutları. İşletme Bilimi Dergisi, 2(2), 21-51.
  • Huang, S., Hsu, C. H., & Chan, A. (2010). Tour guide performance and tourist satisfaction: a study of the package tours in Shanghai. Journal of Hospitality &Tourism, 34(1), 3–33. doi: 10.1177/109634 8009349815.
  • Karamustafa, K., & Erbaş, E. (2011). Satın alma karar sürecinde algılanan risk: paket turlara yönelik bir araştırma. Tüketicive Tüketim Araştırmaları Dergisi, 3(1), 103-144.
  • Maattanen, P. (2017). Emotions, values, and aesthetic perception. New Ideas in Psychology, 47(December), 1-6. doi: 10.1016/j.newideapsych. 2017.03.009.
  • Moutinho, L., Caber, M., Silva, M. M. S., & Albayrak, T. (2015). Impact of group package tour dimensions on customer satisfaction (an ANNs application). Tourism Analysis, 20(January), 619–629. doi: 10.3727/108354215X14464845877913.
  • Mucuk, İ. (1998). Pazarlama ilkeleri. İstanbul: Türkmen Kitabevi.
  • Murphy, P., Pritchard, M., & Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, 21(1), 43–52. doi: 10.1016/S0261-5177(99)00080-1.
  • Özdamar, K. (2001). SPSS ile biyoistatistik. Eskişehir: Kaan Kitabevi.
  • Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41- 50.doi: 10.2307/1251430.
  • Panait, I. A. (2013). From futurama to Cittaslow, slowing down in a fast world. Master Thesis of MSc, Wageningen University, Netherlands. Räikkönen, J., & Honkanen, A. (2013). Does satisfaction with package tours lead to successful vacation experiences?. Journal of Destination Marketing & Management, 2(2), 108–117. doi: 10.1016/j. jdmm.2013.03.002.
  • Ross, E. L., & Iso-Ahola, S. E. (1991). Sightseeing tourists’ motivation and satisfaction. Annuals of Tourism Research, 18(2), 226–237. doi: 10.1016/0160-7383(91)90006-W.
  • Sekaran, U. (2000). Research methods for business: a skill-building approach. UK: Wiley & Sons.
  • Semmens, J., & Freemen, C. (2012). The value of Cittaslow as an approach to local sustainable development: A New Zealand perspective. International Planning Studies, 17(4), 353-375. doi:10.1080/13563475.2012.726851.
  • Sheldon, P. J., & Mak. J. (1987). The demand for package tours: a mode choice model. Journal of Travel Research, 25 (3), 13-17. doi:10.1177/004728758702500304.
  • Su, W.S., Chang, l. F., &Yeh, M. T. (2017). Developing a sustainable tourism attitude in Taiwan eseresidents. The International Journal of Organizational Innovation, 10(1), 275-289.
  • Tabachnick, B. G., & Fidell. L. S. (2013). Using multivariate statistics. (Sixth ed.). Boston: Pearson.
  • Tek, O. B. (1999). Pazarlama ilkeleri. İstanbul: Beta Basın Yayın.
  • URL-1, Cittaslow international. (2018). http://www.cittaslow.org/ Last accessed 11.08.2018.
  • URL-2, Cittaslow Turkey. (2018). http://cittaslowturkiye.org/uyelik-sureci-ve-kriterler/ Last accessed 11.08.2018.
  • URL-3, Gökçeada Municipality. (2018). http://www.gokceada.bel.tr/altsayfa.php?sayfam=23 Last accessed 11.08.2018.
  • URL-4, Turkish Marine Research Foundation. (2018). http://tudav.org/aktif-projeler/gokceada-sualti-deniz-parki/ Last accessed 11.08.2018.
  • URL-5, Governorate of Çanakkale. (2018).http://www.canakkale.gov.tr/gokceada Last accessed 11.08. 2018.
  • URL-6, Slow Food Gökçeada. (2018). www.cittaslowgokceada.com Last accessed 11.08.2018.
  • URL-7, Stanford, J. (2008). http://www.economicsforeveryone.ca/files/uploads/glossary_0.pdf Last accessed 17.12.2018.
  • URL-8, Encyclopedia Britannica. (2018). https://www.britannica.com/search?query=economy Last accessed 17.12.2018.
  • Üstündağlı, E., Baybars, M., & Güzeloğlu, E. B. (2015). Collaborative sustainability: analyzing economic and social outcomes in the context of Cittaslow. Business and Economic Research Journal, 6(1), 125-144.
  • Wang, K., Hsieh, A., & Huan, T. (2000). Critical service features in group package tour: An exploratory research. Tourism Management, 21(2), 177–189. doi:10.1016/S0261-5177(99)00047-3.
  • Weiermair, K., & Fuchs, M. (1999). Measuring tourist judgment on service quality. Annals of Tourism Research, 26(4), 1004–1021. doi:10.1016/S0160-7383(99)00037-7.
  • Whipple, T. W., & Thach, S. V. (1988). Group tour management: Does good service produce satisfied customers? Journal of Travel Research, 27(2), 16–21. doi:10.1177/004728758802700203.
  • Xu, J. B., & Chan, A. (2010). Service experience and package tours. Asia Pacific Journal of Tourism Research, 15(2), 177-194. doi: 10.1080/10941661003629987.
  • Yaşar, O. (2006). Turizm coğrafyası açısından bir araştırma: Gökçeada. Fırat Üniversitesi Sosyal Bilimler Dergisi, 16(1), 1-32.
  • Yurtseven, H. R., & Karakaş, N. (2013). Creating a sustainable gastronomic destination: the case of Cittaslow Gokceada-Turkey. American International Journal of Contemporary Research,3(3), 91- 100.
  • Zawadzka, A.K. (2017). Making small towns visible in Europe: the case of Cittaslow Network- the strategy based on sustainable development. Transylvanian Review of Administrative Sciences, Special Issue, 90-106. doi:10.24193/tras.SI2017.6.
  • Zeithaml, V., Parasuraman, A., & Berry, L. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46. doi: 10.2307/1251929.
Toplam 53 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Feriyal Farhadi Andarabi 0000-0001-6425-6038

Azize Tunç Hassan 0000-0003-2509-1415

Yayımlanma Tarihi 27 Aralık 2018
Gönderilme Tarihi 11 Eylül 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 3 Sayı: 2

Kaynak Göster

APA Farhadi Andarabi, F., & Tunç Hassan, A. (2018). The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, 3(2), 171-188.
AMA Farhadi Andarabi F, Tunç Hassan A. The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi. Aralık 2018;3(2):171-188.
Chicago Farhadi Andarabi, Feriyal, ve Azize Tunç Hassan. “The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case”. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi 3, sy. 2 (Aralık 2018): 171-88.
EndNote Farhadi Andarabi F, Tunç Hassan A (01 Aralık 2018) The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi 3 2 171–188.
IEEE F. Farhadi Andarabi ve A. Tunç Hassan, “The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case”, Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, c. 3, sy. 2, ss. 171–188, 2018.
ISNAD Farhadi Andarabi, Feriyal - Tunç Hassan, Azize. “The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case”. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi 3/2 (Aralık 2018), 171-188.
JAMA Farhadi Andarabi F, Tunç Hassan A. The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi. 2018;3:171–188.
MLA Farhadi Andarabi, Feriyal ve Azize Tunç Hassan. “The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case”. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, c. 3, sy. 2, 2018, ss. 171-88.
Vancouver Farhadi Andarabi F, Tunç Hassan A. The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The Gökçeada Case. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi. 2018;3(2):171-88.