In today’s information age, consumers spend most of their time on the
internet. Consumers expanded their online shopping volumes and increased their
demand for ready-to-wear products. In this respect, the students who are studying
at the university in practice; attitudes towards internet advertisements (GAI),
information sharing (CIS), motivations (CM), information production (CIP) and
purchasing decisions (CPD) were examined. In the previous studies, these variables
were generally applied to different fields under different headings. In the study,
these variables were examined as a whole. The results of the study; It is concluded
that there is a negative and significant relationship between consumers’ attitudes
towards internet advertisements and information sharing, and between information
sharing and purchasing decisions. The results showed that there is a positive
and meaningful relationship between the attitudes and motivations of consumers
towards internet advertisements, and their motivations and purchasing decisions.
Also, it was concluded that there was a negative and significant relationship
between consumer attitudes towards advertising and information production, and
between information production and purchasing decisions. With these results, it is
aimed to gain new perspectives to the literature.
Primary Language | English |
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Journal Section | Issue |
Authors | |
Publication Date | September 30, 2019 |
Submission Date | March 27, 2019 |
Published in Issue | Year 2019 Issue: 45 |
Journal of Yüzüncü Yıl University Graduate School of Social Sciences is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY NC).