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MARKA GÜVENİ VE MARKA ÖZDEŞLEŞMESİNİN MARKA EVANGELİZMİ ÜZERİNDEKİ ETKİSİ

Year 2020, Issue: 27, 35 - 54, 08.04.2020
https://doi.org/10.18092/ulikidince.565037

Abstract

Marka özdeşleşmesi, tüketicinin kendi imajının
markanın imajı ile örtüşmesini ifade ederken marka güveni ise bir markanın
güvenilirliği, dürüstlüğü ve iyi niyetini içeren bir dizi varsayımı
yansıtmaktadır. Marka evangelizmi; markayı satın alma, olumlu marka
tavsiyelerini yayma ve rakip markalar yerine kendi tercih ettiği markayı
başkalarının da satın alması yönünde ikna etmedir.Bu çalışmanın amacı, marka
güveni ve marka özdeşleşmesinin marka evangelizmi üzerindeki etkisini tespit
etmektir. Çalışmada, Bursa ve Ağrı il merkezlerinde sırasıyla 188 ve 241
katılımcıdan anket yöntemiyle veri toplanmıştır. Kolayda örnekleme yönteminin
kullanıldığı çalışmada, araştırmanın örneklemini 429 kişi oluşturmaktadır. Çalışma
sonucunda, marka evangelizmi üzerinde marka güveni ve marka özdeşleşmesinin
etkisinin olduğu görülmüştür. Ayrıca, marka güvenin marka özdeşleşmesini
etkilediği sonucuna ulaşılmıştır.

References

  • Aaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of A Brand Name. Free Pr.
  • Bagozzi, R.P. ve Dholakia, U.M. (2006). Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities. International Journal of Research In Marketing, 23, 45-61.
  • Becerra, E. P. ve Badrinarayanan, V. (2013). The Influence of Brand Trust and Brand Identification on Brand Evangelism. Journal of Product &Brand Management, 22(5), 371-383.
  • Belaid, S. ve Behi, A.T. (2011). The Role of Attachment in Building Consumer-Brand Relationships: An Empirical Investigation in The Utilitarian Consumption Context. Journal Of Product &Brand Management, 20(1), 37–47.
  • Belk, R.W. (1998). Possessions and the Extended Self. Journal of Consumer Research, 15(2), 139-168.
  • Bergkvist, L. Ve Larsen, T.B. (2010). Two Studies of Consequences and Actionable Antecedents Of Brand Love. Journal of Brand Management. 17(7), 504–518.
  • Bhattacharya, C.B. ve Sen, S. (2003). Consumer-Company Identification: A Frame Work For Understanding Consumer Relationship with Companies. Journal of Marketing, 67, 76-88.
  • Brady, M. K., Voorhees, C. M. ve Brusco, M. J. (2012). Service Sweethearting: Its Antecedents and Customer Consequences. Journal of Marketing, 76, 81–98.
  • Chaudhuri, Arjun ve Morris B. Holbrook (2001). The Chain Effects from Brand Trust and Brand Affect To Brand Performance: The Role Of Brand Loyalty. Journal of Marketing, 65, 81-93.
  • Chih-Chung, C., Chang, C., Wei-Chun, L. ve Yau-Nang, L. (2012). The Effect Of Advertisement Frequency On The Advertisement Attitude The Controlled Effects Of Brand Image And Spokesperson’s Credibility. Procedia – Social And Behavioral Sciences, 57, 352-359.
  • Currás-Pérez, R., Bigné-Alcañiz, E. ve Alvarado-Herrera, A. (2009). The Role Of Selfdefinitional Principles In Consumer Identification With A Socially Responsible Company. Journal Of Business Ethics, 89(4), 547-564.
  • Çokluk, Ö., Şekercioğlu, G. ve Büyüköztürk, Ş. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik SPSS ve LISREL Uygulamaları (2.Baskı). Ankara: Pegem Akademi.
  • Delgado-Ballester, E. (2004). Applicability of A Brand Trust Scale Across Product Categories. European Journal of Marketing, 38, 573-592.
  • Doğan, İ. (2015). Farklı Veri Yapısı Ve Örneklem Büyüklüklerinde Yapısal Eşitlik Modellerinin Geçerliği ve Güvenirliğinin Değerlendirilmesi. (Yayımlanmamış Doktora Tezi). Eskişehir Osmangazi Üniversitesi Sağlık Bilimleri Enstitüsü, Eskişehir.
  • Donovan, D.T., Janda, S. ve Suh, J. (2006). Environmental Influences in Corporate Brand Identification and Outcomes. Brand Management, 4, 125-136.
  • Doss, S. K. (2010). Spreading The Good Word: Toward An Understanding Of Brand Evangelism. (Yayımlanmamış Doktora Tezi). The Graduate School Of The University Of Texas-Pan American, Texas.
  • Doss, S. K., (2014). Preaching The Good Words. Toward an Understanding Of Brand Evangelism. Journal of Management and Marketing Research, 14, 1-16.
  • Erkorkmaz, Ü., Etikan, İ., Demir, O., Özdamar, K. ve Sanisoğlu, S. Y. (2013). Doğrulayıcı Faktör Analizi ve Uyum İndeksleri. Türkiye Klinikleri Tıp Bilimleri Dergisi, 33(1), 210-223.
  • Escalas, J.E. ve Bettman, J.R. (2003). You Are What They Eat: The Influence of Reference Groups On Consumers’connections To Brands. Journal of Consumer Psychology, 13(3), 339-348.
  • Garbarino, E. ve Johnson, M.S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-97.
  • Hartmann, P. ve Ibáñez, V.A. (2007). Managing Customer Loyalty In Liberalized Residential Energy Markets: The Impact Of Energy Branding. Energy Policy, 35(4), 2661-2672.
  • Helm, A. (2004). Cynics And Skeptics: Consumer Dispositional Trust. In B. E. Kahn & M. F. Luce (Eds.), Advances In Consumer Research, 31, 345–351. Valdosta: Association For Consumer Research.
  • Kalkınma Bakanlığı. (2011). Erişim Adresi http://www3.kalkinma.gov.tr/PortalDesign/PortalControls/WebIcerikGosterim.aspx?Enc=83D5A6FF03C7B4FC43121E8457331356
  • Igwe, S. R., ve Nwamou, C. C. (2017). Brand Evangelism Attributes and Lecturers Loyalty Of Automobiles In Rivers State. Covenant Journal of Business and Social Sciences, 8(2).
  • J.A.Colquitt, B.A. Scott ve J.A. Le Pine. (2007). Trust, Trustworthiness And Trust Propensity: A Meta-Analytic Test of Their Unique Relationships With Risk Taking And Job Performance. Journal of Applied Psychology, 92(4), 909 –927.
  • Karagöz, Y. (2017). SPSS ve AMOS Uygulamalı Nicel-Nitel-Karma Bilimsel Araştırma Yöntemleri ve Yayın Etiği. Sivas: Nobel Yayınevi.
  • Katz , E. ve Lazarsfeld ,P. (1995). Personal Influence The Part Played By People In The Flow Of Mass Communication , Free Press New York.
  • Kawasaki, G.(1991). Selling The Dream. New York, NY: Harper Collins Publishers.
  • Kim, C.K; Han, D. ve Park, S. (2001). The Effect of Brand Personality and Brand Identification on Brand Loyalty: Applying The Theory of Social Identification. Japanese Psychological Research, 43(4), 195-206.
  • Kuenzel, S. ve Halliday, S. (2008). Brand identification: A Theory-based Construct for Conceptualizing Links Between Corporate Branding, Identity and Communications. In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 91-114. Palgrave Macmillan, London.
  • Kuenzel, S. Ve Halliday, S.V. (2008). Investigating Antecedents and Consequences of Brand Identification. Journal of Product &Brand Management, 17(5), 293-304.
  • Kuenzel, S., ve Halliday, S. V. (2010). The Chain of Effects From Reputation And Brand Personality Congruence To Brand Loyalty: The Role of Brand Identification. Journal of Targeting, Measurement And Analysis For Marketing, 18(3-4), 167-176.
  • Lam, S.K., Ahearne, M., Hu, Y. ve Schillewaert, N. (2010). Resistance To Brand Switching When A Radically New Brand Is Introduced: A Social Identity Theory Perspective. Journal of Marketing, 74(6), 128-146.
  • Laroche, M., Habibi, M. R., Richard, M. ve Sankaranarayanan, R. (2012). The Effects of Social Media Based Brand Communities On Brand Community Markers, Value Creation Practices, Brand Trust And Brand Loyalty. Computers In Human Behavior, 28, 1755–1767.
  • Lee, C. T. ve Hsieh, S. (2016). The Effects of Social Capıtal on Brand Evangelism in Online Brand Fan Page: The Role of Passionate Brand Love. PACIS 2016 Proceedings. http://aisel.aisnet.org/pacis2016/170.
  • Matzler, K., Pichler, E.A. ve Hemetsberger, A. (2007). Who Is Spreading The Word? The Positive Influence Of Extraversion On Consumer Passion And Brand Evangelism. Marketing Theory and Applications, 18(1), 25-32.
  • McConnell, B. ve Huba, J. (2003). Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Dearborn, Chicaco, IL.
  • Moisés Silva (1983). Biblical Words and Their Meaning: An Introduction to Lexical Semantics, Grand Rapids, MI: Zondervan.
  • Napoli, J., Dickinson, S.J., Beverland, M.B. ve Farrelly, F. (2014). Measuring Consumer-Based Brand Authenticity. Journal Of Business Research, 67(6), 1090-1098.
  • P. Gurviez, M. Korchia. (2003). Proposal For A Multidimensional Brand Trust Scale. 32nd EMAC Conference. Marketing Responsible and Relevant, Glasgow, Scotland.
  • Park C.W., Eisingerich, A.B. ve Park, J.W. (2013). Attachment-Aversion (AA) model of customer-brand relationships. Journal of Consumer Psychology, 23, 229-248.
  • Pichler, E. A., ve Hemetsberger, A. (2007). Who is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism. Proceedings of the 2007 AMA Winter Educators’ Conference, 18, 25–32.
  • Riorini, S. V. ve Widayati, C. C. (2015): “Brand Relationship and Its Effect Towards Brand Evangelism To Banking Service”. International Research Journal of Business Studies, 8(1): 33 – 45.
  • Romaniuk, J. ve Sharp, B. (2004). Conceptualizing And Measuring Brand Salience. Marketing Theory, (4)(4), 327-342.
  • Sallam, M. A., ve Wahid, N. A. (2015). The Effects Of Satisfaction and Brand Identification On Brand Love And Brand Equity Outcome: The Role Of Brand Loyalty. European Journal Of Business and Social Sciences, 4(9), 42-55.
  • Sauer, N. S., Ratneshwar, S. ve Sen, S. (2012). Drivers of Consumer–Brand Identification. Intern. J. of Research In Marketing, 29, 406-418.
  • Seçer, İ. (2013). SPSS Ve LIREL İle Pratik Veri Analizi. Ankara: Anı.
  • Shaari, H., ve Ahmad, I. S. (2016). The Effect Of Brand Trust And Brand Community Commitment on Online Evangelism Behaviour. Malaysian Management Journal, 20, 77-86.
  • Şimşek, Ö. F. (2007). Yapısal Eşitlik Modellemesine Giriş Temel İlkeler ve Lisrel Uygulamaları. Ankara: Ekinoks Yayıncılık.
  • Underwood, R., Bond, E. ve Baer, R. (2001). Building Service Brands via Social Identity: Lessons from the Sports Marketplace. Journal of Marketing Theory and Practice, 9(1), 1-12.
  • Ventura, K. (2012). Sanal Marka Topluluklarında Topluluk Üyelerinin Marka ile Özdeşleşme Düzeylerinin Öncülleri ve Sonuçları: Yapısal Bir Model Önerisi. Yönetim Ve Ekonomi, 19(2), 197-217.
  • WOMMA (2005). Word Of Mouth 101: An Introduction to Word of Mouth Marketing. Erişim Adresi Http://Www.Womma.Org/Wom101/.
  • Yapraklı, Ş. (2006). Kargo Taşımacılık Hizmetleri Pazarlanması ve Hizmet Kalitesi. İstanbul: Beta Yayıncılık.
Year 2020, Issue: 27, 35 - 54, 08.04.2020
https://doi.org/10.18092/ulikidince.565037

Abstract

References

  • Aaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of A Brand Name. Free Pr.
  • Bagozzi, R.P. ve Dholakia, U.M. (2006). Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities. International Journal of Research In Marketing, 23, 45-61.
  • Becerra, E. P. ve Badrinarayanan, V. (2013). The Influence of Brand Trust and Brand Identification on Brand Evangelism. Journal of Product &Brand Management, 22(5), 371-383.
  • Belaid, S. ve Behi, A.T. (2011). The Role of Attachment in Building Consumer-Brand Relationships: An Empirical Investigation in The Utilitarian Consumption Context. Journal Of Product &Brand Management, 20(1), 37–47.
  • Belk, R.W. (1998). Possessions and the Extended Self. Journal of Consumer Research, 15(2), 139-168.
  • Bergkvist, L. Ve Larsen, T.B. (2010). Two Studies of Consequences and Actionable Antecedents Of Brand Love. Journal of Brand Management. 17(7), 504–518.
  • Bhattacharya, C.B. ve Sen, S. (2003). Consumer-Company Identification: A Frame Work For Understanding Consumer Relationship with Companies. Journal of Marketing, 67, 76-88.
  • Brady, M. K., Voorhees, C. M. ve Brusco, M. J. (2012). Service Sweethearting: Its Antecedents and Customer Consequences. Journal of Marketing, 76, 81–98.
  • Chaudhuri, Arjun ve Morris B. Holbrook (2001). The Chain Effects from Brand Trust and Brand Affect To Brand Performance: The Role Of Brand Loyalty. Journal of Marketing, 65, 81-93.
  • Chih-Chung, C., Chang, C., Wei-Chun, L. ve Yau-Nang, L. (2012). The Effect Of Advertisement Frequency On The Advertisement Attitude The Controlled Effects Of Brand Image And Spokesperson’s Credibility. Procedia – Social And Behavioral Sciences, 57, 352-359.
  • Currás-Pérez, R., Bigné-Alcañiz, E. ve Alvarado-Herrera, A. (2009). The Role Of Selfdefinitional Principles In Consumer Identification With A Socially Responsible Company. Journal Of Business Ethics, 89(4), 547-564.
  • Çokluk, Ö., Şekercioğlu, G. ve Büyüköztürk, Ş. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik SPSS ve LISREL Uygulamaları (2.Baskı). Ankara: Pegem Akademi.
  • Delgado-Ballester, E. (2004). Applicability of A Brand Trust Scale Across Product Categories. European Journal of Marketing, 38, 573-592.
  • Doğan, İ. (2015). Farklı Veri Yapısı Ve Örneklem Büyüklüklerinde Yapısal Eşitlik Modellerinin Geçerliği ve Güvenirliğinin Değerlendirilmesi. (Yayımlanmamış Doktora Tezi). Eskişehir Osmangazi Üniversitesi Sağlık Bilimleri Enstitüsü, Eskişehir.
  • Donovan, D.T., Janda, S. ve Suh, J. (2006). Environmental Influences in Corporate Brand Identification and Outcomes. Brand Management, 4, 125-136.
  • Doss, S. K. (2010). Spreading The Good Word: Toward An Understanding Of Brand Evangelism. (Yayımlanmamış Doktora Tezi). The Graduate School Of The University Of Texas-Pan American, Texas.
  • Doss, S. K., (2014). Preaching The Good Words. Toward an Understanding Of Brand Evangelism. Journal of Management and Marketing Research, 14, 1-16.
  • Erkorkmaz, Ü., Etikan, İ., Demir, O., Özdamar, K. ve Sanisoğlu, S. Y. (2013). Doğrulayıcı Faktör Analizi ve Uyum İndeksleri. Türkiye Klinikleri Tıp Bilimleri Dergisi, 33(1), 210-223.
  • Escalas, J.E. ve Bettman, J.R. (2003). You Are What They Eat: The Influence of Reference Groups On Consumers’connections To Brands. Journal of Consumer Psychology, 13(3), 339-348.
  • Garbarino, E. ve Johnson, M.S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-97.
  • Hartmann, P. ve Ibáñez, V.A. (2007). Managing Customer Loyalty In Liberalized Residential Energy Markets: The Impact Of Energy Branding. Energy Policy, 35(4), 2661-2672.
  • Helm, A. (2004). Cynics And Skeptics: Consumer Dispositional Trust. In B. E. Kahn & M. F. Luce (Eds.), Advances In Consumer Research, 31, 345–351. Valdosta: Association For Consumer Research.
  • Kalkınma Bakanlığı. (2011). Erişim Adresi http://www3.kalkinma.gov.tr/PortalDesign/PortalControls/WebIcerikGosterim.aspx?Enc=83D5A6FF03C7B4FC43121E8457331356
  • Igwe, S. R., ve Nwamou, C. C. (2017). Brand Evangelism Attributes and Lecturers Loyalty Of Automobiles In Rivers State. Covenant Journal of Business and Social Sciences, 8(2).
  • J.A.Colquitt, B.A. Scott ve J.A. Le Pine. (2007). Trust, Trustworthiness And Trust Propensity: A Meta-Analytic Test of Their Unique Relationships With Risk Taking And Job Performance. Journal of Applied Psychology, 92(4), 909 –927.
  • Karagöz, Y. (2017). SPSS ve AMOS Uygulamalı Nicel-Nitel-Karma Bilimsel Araştırma Yöntemleri ve Yayın Etiği. Sivas: Nobel Yayınevi.
  • Katz , E. ve Lazarsfeld ,P. (1995). Personal Influence The Part Played By People In The Flow Of Mass Communication , Free Press New York.
  • Kawasaki, G.(1991). Selling The Dream. New York, NY: Harper Collins Publishers.
  • Kim, C.K; Han, D. ve Park, S. (2001). The Effect of Brand Personality and Brand Identification on Brand Loyalty: Applying The Theory of Social Identification. Japanese Psychological Research, 43(4), 195-206.
  • Kuenzel, S. ve Halliday, S. (2008). Brand identification: A Theory-based Construct for Conceptualizing Links Between Corporate Branding, Identity and Communications. In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 91-114. Palgrave Macmillan, London.
  • Kuenzel, S. Ve Halliday, S.V. (2008). Investigating Antecedents and Consequences of Brand Identification. Journal of Product &Brand Management, 17(5), 293-304.
  • Kuenzel, S., ve Halliday, S. V. (2010). The Chain of Effects From Reputation And Brand Personality Congruence To Brand Loyalty: The Role of Brand Identification. Journal of Targeting, Measurement And Analysis For Marketing, 18(3-4), 167-176.
  • Lam, S.K., Ahearne, M., Hu, Y. ve Schillewaert, N. (2010). Resistance To Brand Switching When A Radically New Brand Is Introduced: A Social Identity Theory Perspective. Journal of Marketing, 74(6), 128-146.
  • Laroche, M., Habibi, M. R., Richard, M. ve Sankaranarayanan, R. (2012). The Effects of Social Media Based Brand Communities On Brand Community Markers, Value Creation Practices, Brand Trust And Brand Loyalty. Computers In Human Behavior, 28, 1755–1767.
  • Lee, C. T. ve Hsieh, S. (2016). The Effects of Social Capıtal on Brand Evangelism in Online Brand Fan Page: The Role of Passionate Brand Love. PACIS 2016 Proceedings. http://aisel.aisnet.org/pacis2016/170.
  • Matzler, K., Pichler, E.A. ve Hemetsberger, A. (2007). Who Is Spreading The Word? The Positive Influence Of Extraversion On Consumer Passion And Brand Evangelism. Marketing Theory and Applications, 18(1), 25-32.
  • McConnell, B. ve Huba, J. (2003). Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Dearborn, Chicaco, IL.
  • Moisés Silva (1983). Biblical Words and Their Meaning: An Introduction to Lexical Semantics, Grand Rapids, MI: Zondervan.
  • Napoli, J., Dickinson, S.J., Beverland, M.B. ve Farrelly, F. (2014). Measuring Consumer-Based Brand Authenticity. Journal Of Business Research, 67(6), 1090-1098.
  • P. Gurviez, M. Korchia. (2003). Proposal For A Multidimensional Brand Trust Scale. 32nd EMAC Conference. Marketing Responsible and Relevant, Glasgow, Scotland.
  • Park C.W., Eisingerich, A.B. ve Park, J.W. (2013). Attachment-Aversion (AA) model of customer-brand relationships. Journal of Consumer Psychology, 23, 229-248.
  • Pichler, E. A., ve Hemetsberger, A. (2007). Who is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism. Proceedings of the 2007 AMA Winter Educators’ Conference, 18, 25–32.
  • Riorini, S. V. ve Widayati, C. C. (2015): “Brand Relationship and Its Effect Towards Brand Evangelism To Banking Service”. International Research Journal of Business Studies, 8(1): 33 – 45.
  • Romaniuk, J. ve Sharp, B. (2004). Conceptualizing And Measuring Brand Salience. Marketing Theory, (4)(4), 327-342.
  • Sallam, M. A., ve Wahid, N. A. (2015). The Effects Of Satisfaction and Brand Identification On Brand Love And Brand Equity Outcome: The Role Of Brand Loyalty. European Journal Of Business and Social Sciences, 4(9), 42-55.
  • Sauer, N. S., Ratneshwar, S. ve Sen, S. (2012). Drivers of Consumer–Brand Identification. Intern. J. of Research In Marketing, 29, 406-418.
  • Seçer, İ. (2013). SPSS Ve LIREL İle Pratik Veri Analizi. Ankara: Anı.
  • Shaari, H., ve Ahmad, I. S. (2016). The Effect Of Brand Trust And Brand Community Commitment on Online Evangelism Behaviour. Malaysian Management Journal, 20, 77-86.
  • Şimşek, Ö. F. (2007). Yapısal Eşitlik Modellemesine Giriş Temel İlkeler ve Lisrel Uygulamaları. Ankara: Ekinoks Yayıncılık.
  • Underwood, R., Bond, E. ve Baer, R. (2001). Building Service Brands via Social Identity: Lessons from the Sports Marketplace. Journal of Marketing Theory and Practice, 9(1), 1-12.
  • Ventura, K. (2012). Sanal Marka Topluluklarında Topluluk Üyelerinin Marka ile Özdeşleşme Düzeylerinin Öncülleri ve Sonuçları: Yapısal Bir Model Önerisi. Yönetim Ve Ekonomi, 19(2), 197-217.
  • WOMMA (2005). Word Of Mouth 101: An Introduction to Word of Mouth Marketing. Erişim Adresi Http://Www.Womma.Org/Wom101/.
  • Yapraklı, Ş. (2006). Kargo Taşımacılık Hizmetleri Pazarlanması ve Hizmet Kalitesi. İstanbul: Beta Yayıncılık.
There are 53 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Musa Ünalan 0000-0002-1900-0815

Tevfik Şükrü Yapraklı 0000-0002-1756-1491

Ercan Keser 0000-0002-6452-2102

Publication Date April 8, 2020
Published in Issue Year 2020 Issue: 27

Cite

APA Ünalan, M., Yapraklı, T. Ş., & Keser, E. (2020). MARKA GÜVENİ VE MARKA ÖZDEŞLEŞMESİNİN MARKA EVANGELİZMİ ÜZERİNDEKİ ETKİSİ. Uluslararası İktisadi Ve İdari İncelemeler Dergisi(27), 35-54. https://doi.org/10.18092/ulikidince.565037

Cited By








THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Rafet BEYAZ
https://doi.org/10.36543/kauiibfd.2021.015

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