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Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi

Year 2021, Volume: 6 Issue: 2, 521 - 534, 31.12.2021
https://doi.org/10.25307/jssr.979295

Abstract

İlk kez Çin’in Wuhan kentinde ortaya çıkarak pek çok kişinin ölümüne neden olan Covid-19, tüm endüstrilerde olduğu gibi spor endüstrisi içerisindeki yapıların da değişmesine neden olmuştur. Bu dönemde spor organizasyonları, taraftarlarıyla iletişimde kalabilmek için sosyal medya araçlarını etkin bir şekilde kullanmaya çalışmaktadır. Bu araştırmanın amacı, Türkiye Futbol Federasyonu Süper Ligi'nde en çok takip edilen kulüplerin ve taraftarlarının Twitter'daki Covid-19 ile ilgili paylaşımlarını analiz etmektir. Çalışmada Covid-19 ile ilgili toplam 2.971 hashtag analiz edilmiştir. Ayrıca taraftarın ve futbol kulüplerinin Covid-19 ile ilgili tweetlerine ilişkin paylaşım sayıları ve yüzdeleri de analizlere dahil edilmiştir. Bu sayede hem taraftarın hem de futbol kulüplerinin Covid-19 ile ilgili Twitter paylaşımlarının içerikleri belirlenmiştir. Çalışma yöntemi olarak netnografi yöntemi kullanılmıştır. Taraftarların Twitter’da gerçekleştirdikleri hashtagler içerik analizi yöntemi ile analiz edilmiştir. Çalışmanın bulgularına göre, Fenerbahçe SK ve taraftarları Covid-19 salgınına ilişkin en fazla içerik üreten (%80,46) futbol kulübüdür. En fazla hashtag üreten taraftarların, Galatasaray SK taraftarları olmasına rağmen salgın ile ilgili en az içeriği olan kulüp Galatasaray SK’dir (%16,5). Sonuç olarak, Covid-19 salgını ilk döneminde futbol taraftarlarının Twitter’da, Covid-19 salgını konusunda benzer hashtagler üreterek ortak bir kültürde birleştikleri görülürken, futbol kulüplerinin salgına ilişkin içeriklere taraftar gruplarına kıyasla daha az oranda yer verdikleri görülmektedir.

Supporting Institution

Araştırmayı Destekleyen Kurum bulunmamaktadır.

Project Number

Araştırma Proje Numarası bulunmamaktadır.

References

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Netnographic Analysis of the Covid-19 Posts of the Big Four Football Clubs and Their Fan’s on Twitter

Year 2021, Volume: 6 Issue: 2, 521 - 534, 31.12.2021
https://doi.org/10.25307/jssr.979295

Abstract

Covid-19, which first appeared in Wuhan, China, and caused the death of many people, caused the structures within the sports industry to change as well as in all industries. In this period, sports organizations try to use social media tools effectively in order to stay in touch with their fans. Purpose of this research is to analyze the post of the most followed clubs and their fans on Twitter about Covid-19 in the Turkish Football Federation Super League.The study, a total of 2,971 hashtags related to Covid-19 were analyzed. The number of posts and percentages of tweets by fans and football clubs about Covid-19 was also included in the analysis. In this way, the contents of the Twitter posts of both fans and football clubs regarding Covid-19 were determined. The netnography method was used as the working method. The hashtags performed by the fans on Twitter were analyzed by the content analysis method. According to the findings, Fenerbahçe SK and its followers have become the football club that produced the most content (80.46%) regarding the Covid-19 outbreak. Although Galatasaray SC fans have produced the most hashtags, Galatasaray SK (16.5%) has produced the least amount of content about the epidemic. As a result, in the period of the Covid-19 epidemic, while it is seen that football fans unite in a common culture by posting similar hashtags about the Covid-19 epidemic on Twitter, it is seen that football clubs post less place to content related to the epidemic less than fan groups.

Project Number

Araştırma Proje Numarası bulunmamaktadır.

References

  • Addeo, F., Paoli, A. D., Esposito, M. & Bolcato, M. Y. (2019). Doing social research on online communities: The benefits of netnography Athens Journal of Social Sciences, 7(1), 9-38. https://doi.org/10.30958/ajss.7-1-1
  • Allen, J., Rowan, L. & Singh, P. (2020). Teaching and teacher education in the time of covid-19. Asia-Pacific Journal of Teacher Education, 48(3), 233-236. https://doi.org/10.1080/1359866X.2020.1752051
  • Assaf, A. & Scuderi, R. (2020). Covid-19 and the recovery of the tourism industry. Tourism Economics, 26(5), 731–733. https://doi.org/10.1177/1354816620933712
  • Atmaca, D. ve Toygur, H. (2021). Fenerbahçe futbol takımı'nın 1959 öncesi şampiyonluklarına Instagram ve ekşi sözlük etkileşiminde bakabilmek: Netnografi çalışması örneği. ROL Spor Bilimleri Dergisi, 2(3),25-532. 10.29228/roljournal.52318
  • Barnfield, A. F. (2013). Sport, movement, and the event: Understanding the expressivity of football. Doctoral dissertation, University College London, United Kingdom.
  • Baruah, R. D. & Angelov, P. (2012). Evolving social network analysis: A case study on mobile phone data. In 2012 IEEE Conference on Evolving and Adaptive Intelligent Systems (ss. 114-120). IEEE. 10.1109/EAIS.2012.6232815
  • Begović, M. (2020). Effects of covid-19 on society and sport a national response. Managing Sport and Leisure, 1-6. https://doi.org/10.1080/23750472.2020.1779115
  • Biscaia, R., Ross, S., Yoshida, M., Correia, A., Rosado, A. & Marôco, J. (2016). Investigating the role of fan club membership on perceptions of team brand equity in football. Sport Management Review, 19(2), 157-170. https://doi.org/10.1016/j.smr.2015.02.001
  • Bond, A. J., Cockayne, D., Ludvigsen, J. A. L., Maguire, K., Parnell, D., Plumley, D., ... & Wilson, R. (2020). Covid-19: The return of football fans. Managing Sport and Leisure, 1-11. https://doi.org/10.1080/23750472.2020.1841449
  • Cade, N. L. (2018). Corporate social media: How two-way disclosure channels influence investors. Accounting, Organizations and Society, 68, 63-79. https://doi.org/10.1016/j.aos.2018.03.004
  • Chew, C. & Eysenbach, G. (2010). Pandemics in the age of Twitter: Content analysis of tweets during the 2009 H1N1 outbreak. PloS one, 5(11), e14118. https://doi.org/10.1371/journal.pone.0014118
  • Clark, H. & Gruending, A. (2020). Invest in health and uphold rights to “build back better” after covid-19. Sexual and Reproductive Health Matters, 1-6. https://doi.org/10.1080/26410397.2020.1781583
  • Dube, K., Nhamo, G., & Chikodzi, D. (2020). Covid-19 cripples global restaurant and hospitality industry. Current Issues in Tourism, 24(11), 1-4. https://doi.org/10.1080/13683500.2020.1773416
  • Escamilla-Fajardo, P., Núñez-Pomar, J. M., Calabuig-Moreno, F. & Gómez-Tafalla, A. M. (2020). Effects of the covid-19 pandemic on sports entrepreneurship. Sustainability, 12(20), 8493. https://doi.org/10.3390/su12208493
  • Evans, A. B., Blackwell, J., Dolan, P., Fahlén, J., Hoekman, R., Lenneis, V., ... & Wilcock, L. (2020). Sport in the face of the covid-19 pandemic: Towards an agenda for research in the sociology of sport. European Journal for Sport and Society, 17(2), 85-95. https://doi.org/10.1080/16138171.2020.1765100
  • Farzanegan, M. R., Gholipour, H. F., Feizi, M., Nunkoo, R. & Andargoli, A. E. (2020). International tourism and outbreak of coronavirus (Covid-19): A cross-country analysis. Journal of Travel Research, 60(3), 687-692. https://doi.org/10.1177/0047287520931593
  • Fiesler, C. & Proferes, N. (2018). “Participant” perceptions of twitter research ethics. Social Media+ Society, 4(1),1-14. https://doi.org/10.1177/2056305118763366
  • Gaffney, A., Himmelstein, D. U. & Woolhandler, S. (2020). Covid-19 and US health financing: Perils and possibilities. International Journal of Health Services, 50(4), 396-407. https://doi.org/10.1177/0020731420931431
  • Gostin, L. O., Habibi, R. & Meier, B. M. (2020). Has global health law risen to meet the covıd-19 challenge? Revisiting the international health regulations to prepare for future threats. The Journal of Law, Medicine & Ethics, 48(2), 376–381. https://doi.org/10.1177/1073110520935354
  • Gössling, S., Scott, D. & Hall, C. M. (2020). Pandemics, tourism and global change: A Rapid assessment of covid-19. Journal of Sustainable Tourism, 29(1),1-20. https://doi.org/10.1080/09669582.2020.1758708
  • Gratzer, D., Torous, J., Lam, R. W., Patten, S. B., Kutcher, S., Chan, S., … Yatham, L. N. (2021). Our digital moment: ınnovations and opportunities in digital mental health care. The Canadian Journal of Psychiatry, 66(1),5-8. https://doi.org/10.1177/0706743720937833
  • Grix, J., Brannagan, P. M., Grimes, H. & Neville, R. (2021). The impact of covid-19 on sport. International Journal Of Sport Policy And Politics, 13(1), 1-12. https://doi.org/10.1080/19406940.2020.1851285
  • Gupta, N. (2020). Singing away the social distancing blues: Art therapy in a time of coronavirus. Journal of Humanistic Psychology, 60(5), 593-603. https://doi.org/10.1177/0022167820927807
  • Hendrickx, F., Taes, S. & Wouters, M. (2020). Covid-19 and labour law in Belgium. European Labour Law Journal, 11(3), 276-285. https://doi.org/10.1177/2031952520934554
  • Heyang, T. & Martin, R. (2020). A reimagined world: international tertiary dance education in light of covid-19. Research in Dance Education, 22(3), 1-15. https://doi.org/10.1080/14647893.2020.1780206
  • Koçdemir, M. (2020). Türkiye futbol federasyonu mali verilerinin amatör futbolun finansmanı açısından analizi. Gazi Beden Eğitimi ve Spor Bilimleri Dergisi, 25(2), 93-106.
  • Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. London: Sage Publications.
  • Kramer, A. & Kramer, K. Z. (2020). The potential impact of the covid-19 pandemic on occupational status, work from home, and occupational mobility. Journal of Vocational Behavior, 119:103442, 1-4. https://doi.org/10.1016/j.jvb.2020.103442
  • Kuyucu, M. (2015). Social media and public relations in football: The use of twitter in football teams in Turkey. The Online Journal of Communication and Media, 1(4), 161-175.
  • Langer, R. & Beckman, S. C. (2005). Sensitive research topics: Netnography revisited. Qualitative Market Research: An International Journal, 8(2), 189-203. https://doi.org/10.1108/13522750510592454
  • Lodi, E., Scavone, A., Carollo, A., Guicciardi, C., Reggianini, L., Savino, G. & Modena, M. G. (2020). Ripresa dell’attività sportiva in seguito a pandemia COVID-19. Come comportarsi?. Giornale Italiano di Cardiologia, 21(7), 514-522. 10.1714/3386.33637
  • Mangan, D. (2020). Covid-19 and labour law in the United Kingdom. European Labour Law Journal, 11(3), 332-346. https://doi.org/10.1177/2031952520934583
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There are 60 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Original Article
Authors

Pelin Gönkek 0000-0001-9123-4440

Nahit Köker 0000-0002-8622-865X

R. Timuçin Gençer 0000-0003-0159-2610

Project Number Araştırma Proje Numarası bulunmamaktadır.
Early Pub Date December 12, 2021
Publication Date December 31, 2021
Acceptance Date December 17, 2021
Published in Issue Year 2021 Volume: 6 Issue: 2

Cite

APA Gönkek, P., Köker, N., & Gençer, R. T. (2021). Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi. Spor Bilimleri Araştırmaları Dergisi, 6(2), 521-534. https://doi.org/10.25307/jssr.979295
AMA Gönkek P, Köker N, Gençer RT. Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi. JSSR. December 2021;6(2):521-534. doi:10.25307/jssr.979295
Chicago Gönkek, Pelin, Nahit Köker, and R. Timuçin Gençer. “Dört Büyük Futbol Kulübünün Ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi”. Spor Bilimleri Araştırmaları Dergisi 6, no. 2 (December 2021): 521-34. https://doi.org/10.25307/jssr.979295.
EndNote Gönkek P, Köker N, Gençer RT (December 1, 2021) Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi. Spor Bilimleri Araştırmaları Dergisi 6 2 521–534.
IEEE P. Gönkek, N. Köker, and R. T. Gençer, “Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi”, JSSR, vol. 6, no. 2, pp. 521–534, 2021, doi: 10.25307/jssr.979295.
ISNAD Gönkek, Pelin et al. “Dört Büyük Futbol Kulübünün Ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi”. Spor Bilimleri Araştırmaları Dergisi 6/2 (December 2021), 521-534. https://doi.org/10.25307/jssr.979295.
JAMA Gönkek P, Köker N, Gençer RT. Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi. JSSR. 2021;6:521–534.
MLA Gönkek, Pelin et al. “Dört Büyük Futbol Kulübünün Ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi”. Spor Bilimleri Araştırmaları Dergisi, vol. 6, no. 2, 2021, pp. 521-34, doi:10.25307/jssr.979295.
Vancouver Gönkek P, Köker N, Gençer RT. Dört Büyük Futbol Kulübünün ve Taraftarlarının Twitter’daki Covid-19 Paylaşımlarının Netnografik Analizi. JSSR. 2021;6(2):521-34.

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