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Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations

Year 2023, Volume: 18 Issue: 1, 276 - 288, 30.06.2023

Süleyman Murat Yıldız

https://doi.org/10.33459/cbubesbd.1275422

Abstract

This study aimed to examine the effect of internal marketing (IM) on quality of work-life (QWL). The data were obtained from the employees of sports organizations providing public service in western Turkey. As a data collection tool, the IM-11 scale developed by Yildiz and Kara (2017) was used to measure IM, and the QWL scale developed by Chen and Farh (2000) was used to measure QWL. Descriptive statistics, correlation, and regression analysis were used in the analysis of the data. Analysis results showed that IM had a significant and positive effect on QWL. The strongest effect of IM was on the “compensation & benefits” dimension, one of the sub-dimensions of QWL.

Keywords

Internal marketing Quality of work-life Employee Sport organizations

References

  • Agus, A., & Selvaraj, R. (2020). The Mediating role of employee commitment in the relationship between quality of work life and the intention to stay. Employee Relations, 42(6), 1231-1248. https://doi.org/10.1108/ER-07-2019-0292
  • Akyüz, A.M., & Yazici, Y. (2022). The Effect of internal marketing practices on organizational citizenship behaviour: An Application in a public institution. The Journal of International Scientific Researches, 7(1), 83-98. https://doi.org/10.23834/isrjournal.1027505
  • Almalki, M.J., FitzGerald, G., & Clark, M. (2012). The Relationship between quality of work life and turnover intention of primary health care nurses in Saudi Arabia. BMC Health Services Research, 12, 314. https://doi.org/10.1186/1472-6963-12-314
  • Arslanoglu, A., Bektemur, G., & Gemlik, N. (2020). The Effect of internal marketing on work satisfaction of employees. Journal of Health and Social Welfare Research, 2(2), 22-34. Retrieved from: https://dergipark.org.tr/en/download/article-file/1176598
  • Asio, J.M.R., & Jimenez, E.C. (2020). Professional development, organizational climate, supervisory rapport and overall satisfaction of employees: An Attitudinal study. International Journal of Scientific Research in Multidisciplinary Studies, 6(4), 34-40. Retrieved from: https://ssrn.com/abstract=3624812
  • Basalamah, M.S.A., & As’ad, A. (2021). The Role of work motivation and work environment in improving job satisfaction. Golden Ratio of Human Resource Management, 1(2), 94-103. https://doi.org/10.52970/grhrm.v1i2.54
  • Beh, L.S., & Rose, R.C. (2007). Linking QWL and job performance: Implications for organizations. Performance Improvement, 46(6), 30-35. https://doi.org/10.1002/pfi.139
  • Chan, K.W., & Wyatt, T.A. (2007) Quality of work life: A Study of employees in Shanghai, China. Asia Pacific Business Review, 13(4), 501-517. https://doi.org/10.1080/13602380701250681
  • Chen, C.S., & Farh, J.L. (2000). Quality of work life in Taiwan: An exploratory study. Management Review, 19, 31-79. Retrieved from: https://www.airitilibrary.com/Publication/alDetailedMesh?docid=10219447-200001-19-1-31-79-a
  • Cloutier, O., Felusiak, L., Hill, C., & Pemberton-Jones, E.J. (2015). The importance of developing strategies for employee retention. Journal of Leadership, Accountability and Ethics, 12(2), 119-129. Retrieved from: https://www.proquest.com/openview/028159d66e5109e0b1feb88a055c816f/1?pq-origsite=gscholar&cbl=39006
  • De Bruin, L., Roberts-Lombard, M., & De Meyer-Heydenrych, C. (2021). The interrelationship between internal marketing, employee perceived quality and customer satisfaction – A conventional banking perspective. Cogent Business & Management, 8(1), Article 1872887. https://doi.org/10.1080/23311975.2021.1872887
  • Diana, Eliyana, A., Mukhtadi, & Anwar, A. (2022). Creating the path for quality of work life: A Study on nurse performance. Heliyon, 8, Article e08685. https://doi.org/10.1016/j.heliyon.2021.e08685
  • Eneizan, B., Taamneh, M., Enaizan, O., Almaaitah, M., Ngah, A., & Alsakarneh, A. (2021). Human resources practices and job satisfaction on customer satisfaction: The mediating role of quality of customer interaction in online call center. International Journal of Data and Network Science, 5(1), 11-18. https://doi.org/10.5267/j.ijdns.2020.12.001
  • Foreman, S., & Money, A. (1995). Internal marketing: Concepts, measurement and application. Journal of Marketing Management, 11(8), 755-768. . https://doi.org/10.1080/0267257X.1995.9964388
  • Foroughi, B., Iranmanesh, M., Gholipour, H.F., & Hyun, S.S. (2019). Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia. International Journal of Sports Marketing and Sponsorship, 20(3), 374-389. https://doi.org/10.1108/IJSMS-08-2018-0078
  • George, W.R. (1990). Internal marketing and organisational behaviour: A Partnership in developing customer‐conscious employees at every level. Journal of Business Research, 20(1), 63‐70. https://doi.org/10.1016/0148-2963(90)90043
  • Goodman, E.A., Zammuto, R.F., & Gifford, B.D. (2001). The competing values framework: Understanding the impact of organizational culture on the quality of work life. Organization Development Journal, 19(3), 58-68. Retrieved from: https://www.proquest.com/docview/197988769/fulltextPDF/A188CFEE32E540FBPQ/1?accountid=16595
  • Grönroos, C. (1990). Service management: A management focus for service competition. International Journal of Service Industry Management,1(1), 6-14. https://doi.org/10.1108/09564239010139125
  • Huang, T.C., Lawyer, J., & Lei, C.Y. (2007). The effects of quality of work life on commitment and turnover intention. Social Behavior and Personality, 35(6), 735-750. https://doi.org/10.2224/sbp.2007.35.6.735
  • Johnston, R. (1989). The customer as employee. International Journal of Operations & Production Management, 9(5), 15-23. https://doi.org/10.1108/EUM0000000001240
  • Joseph, W.B. (1996). Internal marketing builds service quality. Marketing Review, 16(1), 54-59. Retrieved from: http://home.bi.no/fgl96053/orgcom/internmkt.pdf
  • Kossivi, B., Xu, M., & Kalgora, B. (2016). Study on determining factors of employee retention. Open Journal of Social Sciences, 4, 261-268. https://doi.org/10.4236/jss.2016.45029
  • Leon-Quismondo, J., Garcia-Unanue, J., & Burillo, P. (2020). Best practices for fitness center business sustainability: A Qualitative vision. Sustainability, 12(12), 5067. https://doi.org/10.3390/su12125067
  • Lings, I.N. (2004). Internal market orientation: Construct and consequences. Journal of Business Research, 57(4), 405-413. https://doi.org/10.1016/S0148-2963(02)00274-6
  • Magnavita, N., Chiorri, C., Karimi, L., & Karanika-Murray, M. (2022). The impact of quality of work organization on distress and absenteeism among healthcare workers. Int. J. Environ. Res. Public Health, 19, 13458. https://doi.org/10.3390/ijerph192013458
  • Mudie, P. (2003). Internal customer: By design or default. European Journal of Marketing, 37(9), 1261-1276. https://doi.org/10.1108/03090560310486988
  • Nayeri, N.D., Salehi, T., & Noghabi, A.A.A. (2011). Quality of work life and productivity among Iranian nurses. Contemporary Nurse, 39(1), 106-118. https://doi.org/10.5172/conu.2011.39.1.106
  • Nazir, U., Qureshi, T.M., Shafaat, T., & Ilyas, A. (2011). Office harassment: A Negative influence on quality of work life. African Journal of Business Management, 5(25), 10276-10285. https://doi.org/10.5897/AJBM11.766
  • Owolabi, A.B. (2015). Impact of organisational culture and leadership style on quality of work-life among employees in Nigera. African Journal for the Psychological Study of Social Issues, 18(1), 109-121. Retrieved from: http://ajpssi.org/index.php/ajpssi/article/view/108
  • Özgenel, M. (2021). The effect of quality of life work on organizational commitment: A comparative analysis on school administrators and teachers. Elementary Education Online, 20(1), 129-144. https://doi.org/10.17051/ilkonline.2021.01.018
  • Pratiwi, N.J., Jamaluddin, J., Niswaty, R., & Salam, R. (2019). The influence of work facilities on employee performance at the regional financial management agency secretariat section of South Sulawesi Province. Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran, 6(1), 35-44. Retrieved from: https://pdfs.semanticscholar.org/b1dd/838ccc4142488d6f58387b542356ad7c93af.pdf
  • Qiu, J., Boukis, A., & Storey, C. (2022). Internal marketing: A systematic review. Journal of Marketing Theory and Practice, 30(1), 53-67. https://doi.org/10.10696679.2021.1886588
  • Rafiq, M., & Ahmed, P.K. (1993). The scope of internal marketing: Defining the boundary between marketing and human resource management. Journal of Marketing Management, 9(3), 219-232. https://doi.org/10.1080/0267257X.1993.9964234
  • Rafiq, M., & Ahmed, P. (2000). Advances in the internal marketing concept: definition, synthesis and extension. Journal of Services Marketing, 14(6), 449-462. https://doi.org/10.1108/08876040010347589
  • Sandhya, K., & Kumar, D.P. (2011). Retention of employees. Indian Journal of Science and Technology, 4(12), 1778-1782. Retrieved from: https://sciresol.s3.us-east-2.amazonaws.com/IJST/Articles/2011/Issue-12/Article33.pdf
  • Sari, N.P.R., Bendesa, I.K.G., & Antara, M. (2019). The influence of quality of work life on employees’ performance with job satisfaction and work motivation as intervening variables in star-rated hotels in Ubud Tourism Area of Bali. Journal of Tourism and Hospitality Management, 7(1), 74-83. https://doi.org/10.15640/jthm.v7n1a8
  • Schermerhorn, J.R., Hunt, J.G., & Osborn, R.N. (1994) Managing organizational behavior, (5th ed.), John Wiley and Sons.
  • Shah, A. (2014). Internal marketing’s effects on employee satisfaction, productivity, product quality, consumer satisfaction and firm performance. American Journal of Management, 14(4), 33-39. Retrieved from: http://m.www.na-businesspress.com/AJM/ShahA_Web14_4_.pdf
  • Sirgy, M.J., Efraty, D., Siegel, P., & Lee, D.J. (2001). A New measure of quality of work life (QWL) based on need satisfaction and spillover theories. Social Indicators Research, 55(3), 241-302. https://doi.org/10.1023/A:1010986923468
  • Srinivasa, V.S., & Muramalla, S.R. (2021). Internal marketing of Indian retail banks and the impact on employee job satisfaction. International Journal of Business Excellence, 24(2), 206-226. https://doi.org/10.1504/IJBEX.2021.115749
  • Sumarsi, S., & Alimuddin, R. (2022). The effect of competence and quality of work life on organizational citizenship behavior (OCB) with organizational commitment mediation. International Journal of Social and Management Studies, 2(6), 69-88. Retrieved from: https://ssrn.com/abstract=4001395
  • To, W.M., Martin, E.F., & Yu, B.T.W. (2015). Effect of management commitment to internal marketing on employee work attitude. International Journal of Hospitality Management, 45, 14-21. https://doi.org/10.1016/j.ijhm.2014.11.002
  • Tripathy, L.K. (2017). Impact of quality of work life on job performance. International Journal of Business Marketing and Management, 2(10), 11-14. Retrieved from: http://www.ijbmm.com/paper/Nov2017/1129986796.pdf
  • Tripathi, D., Priyadarshi, P., Kumar, P., & Kumar, S. (2020). Micro-foundations for sustainable development: leadership and employee performance. International Journal of Organizational Analysis, 28(1), 92-108. https://doi.org/10.1108/IJOA-01-2019-1622
  • Wardani, L.M.I., & Anwar, M.S. (2019). The role of quality of work life as mediator: psychological capital and work engagement. Humanities & Social Sciences Reviews, 7(6), 447-463. https://doi.org/10.18510/hssr.2019.7670 447
  • Yildiz, K., Polat, E., & Yildiz, S.M. (2021). The fitness industry in Turkey. In: García-Fernández J. & Gálvez-Ruiz P. (Eds.), The global private health & fitness business: A marketing perspective (pp. 51-57). Emerald Publishing Limited.
  • Yildiz, K., & Yildiz, S.M. (2022). Does quality of work-life in the fitness centers affect the turnover intention of fitness trainers for women?. Gymnasium, 23(1), 115-122. https://doi.org/10.29081/gsjesh.2022.23.1.08
  • Yildiz, S.M., & Tüfekci, Ö. (2010). Fitness merkezi müsterilerinin hizmet kalitesine yönelik beklenti ve algilarinin degerlendirilmesi. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13(24), 1-11. Retrieved from: https://dergipark.org.tr/tr/pub/baunsobed/issue/50235/647945
  • Yildiz, S.M. (2013). The effect of quality of work life on employee turnover intention in sports and physical activity organizations. Ege Academic Review, 13(3), 317-324. Retrieved from: https://dergipark.org.tr/en/pub/eab/issue/39920/474139
  • Yildiz, S.M. (2016). The Effect of internal marketing on organizational citizenship behavior of academic staff in higher educational institutions. Universal Journal of Educational Research, 4(5), 1122-1128. https://doi.org/10.13189/ujer.2016.040523
  • Yildiz, S.M., & Kara, A. (2017). A Unidimensional instrument for measuring internal marketing concept in the higher education sector: IM-11 Scale. Quality Assurance in Education, 25(3), 329-342. https://doi.org/10.1108/QAE-02-2016-0009

İçsel Pazarlamanın İş Yaşam Kalitesi Üzerine Etkisinin İncelenmesi: Spor Örgütlerine Yönelik Bir Çalışma

Year 2023, Volume: 18 Issue: 1, 276 - 288, 30.06.2023

Süleyman Murat Yıldız

https://doi.org/10.33459/cbubesbd.1275422

Abstract

Bu çalışma, spor örgütlerinde içsel pazarlamanın iş-yaşam kalitesi üzerindeki etkisinin incelenmesi amacıyla gerçekleştirilmiştir. Veriler Türkiye’nin batısında bulunan ve kamu hizmeti veren spor örgütlerinin çalışanlarından elde edilmiştir. Veri toplama aracı olarak, içsel pazarlamayı ölçmek için Yıldız ve Kara (2017) tarafından geliştirilen IM-11 ölçeği, iş yaşam kalitesini ölçmek için Chen ve Farh (2000) tarafından geliştirilen iş-yaşam kalitesi ölçeği kullanılmıştır. Verilerin analizinde betimsel istatistikler, korelasyon ve regresyon analizi kullanılmıştır. Analiz sonuçları, içsel pazarlamanın iş-yaşam kalitesi üzerinde anlamlı ve pozitif bir etkiye sahip olduğunu göstermiştir. Analizlerde içsel pazarlamanın en güçlü etkisi, iş-yaşam kalitesinin alt boyutlarından biri olan “ödül & yarar” boyutu üzerinde olmuştur.

Keywords

İçsel pazarlama İş yaşam kalitesi Çalışan Spor örgütleri

References

  • Agus, A., & Selvaraj, R. (2020). The Mediating role of employee commitment in the relationship between quality of work life and the intention to stay. Employee Relations, 42(6), 1231-1248. https://doi.org/10.1108/ER-07-2019-0292
  • Akyüz, A.M., & Yazici, Y. (2022). The Effect of internal marketing practices on organizational citizenship behaviour: An Application in a public institution. The Journal of International Scientific Researches, 7(1), 83-98. https://doi.org/10.23834/isrjournal.1027505
  • Almalki, M.J., FitzGerald, G., & Clark, M. (2012). The Relationship between quality of work life and turnover intention of primary health care nurses in Saudi Arabia. BMC Health Services Research, 12, 314. https://doi.org/10.1186/1472-6963-12-314
  • Arslanoglu, A., Bektemur, G., & Gemlik, N. (2020). The Effect of internal marketing on work satisfaction of employees. Journal of Health and Social Welfare Research, 2(2), 22-34. Retrieved from: https://dergipark.org.tr/en/download/article-file/1176598
  • Asio, J.M.R., & Jimenez, E.C. (2020). Professional development, organizational climate, supervisory rapport and overall satisfaction of employees: An Attitudinal study. International Journal of Scientific Research in Multidisciplinary Studies, 6(4), 34-40. Retrieved from: https://ssrn.com/abstract=3624812
  • Basalamah, M.S.A., & As’ad, A. (2021). The Role of work motivation and work environment in improving job satisfaction. Golden Ratio of Human Resource Management, 1(2), 94-103. https://doi.org/10.52970/grhrm.v1i2.54
  • Beh, L.S., & Rose, R.C. (2007). Linking QWL and job performance: Implications for organizations. Performance Improvement, 46(6), 30-35. https://doi.org/10.1002/pfi.139
  • Chan, K.W., & Wyatt, T.A. (2007) Quality of work life: A Study of employees in Shanghai, China. Asia Pacific Business Review, 13(4), 501-517. https://doi.org/10.1080/13602380701250681
  • Chen, C.S., & Farh, J.L. (2000). Quality of work life in Taiwan: An exploratory study. Management Review, 19, 31-79. Retrieved from: https://www.airitilibrary.com/Publication/alDetailedMesh?docid=10219447-200001-19-1-31-79-a
  • Cloutier, O., Felusiak, L., Hill, C., & Pemberton-Jones, E.J. (2015). The importance of developing strategies for employee retention. Journal of Leadership, Accountability and Ethics, 12(2), 119-129. Retrieved from: https://www.proquest.com/openview/028159d66e5109e0b1feb88a055c816f/1?pq-origsite=gscholar&cbl=39006
  • De Bruin, L., Roberts-Lombard, M., & De Meyer-Heydenrych, C. (2021). The interrelationship between internal marketing, employee perceived quality and customer satisfaction – A conventional banking perspective. Cogent Business & Management, 8(1), Article 1872887. https://doi.org/10.1080/23311975.2021.1872887
  • Diana, Eliyana, A., Mukhtadi, & Anwar, A. (2022). Creating the path for quality of work life: A Study on nurse performance. Heliyon, 8, Article e08685. https://doi.org/10.1016/j.heliyon.2021.e08685
  • Eneizan, B., Taamneh, M., Enaizan, O., Almaaitah, M., Ngah, A., & Alsakarneh, A. (2021). Human resources practices and job satisfaction on customer satisfaction: The mediating role of quality of customer interaction in online call center. International Journal of Data and Network Science, 5(1), 11-18. https://doi.org/10.5267/j.ijdns.2020.12.001
  • Foreman, S., & Money, A. (1995). Internal marketing: Concepts, measurement and application. Journal of Marketing Management, 11(8), 755-768. . https://doi.org/10.1080/0267257X.1995.9964388
  • Foroughi, B., Iranmanesh, M., Gholipour, H.F., & Hyun, S.S. (2019). Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia. International Journal of Sports Marketing and Sponsorship, 20(3), 374-389. https://doi.org/10.1108/IJSMS-08-2018-0078
  • George, W.R. (1990). Internal marketing and organisational behaviour: A Partnership in developing customer‐conscious employees at every level. Journal of Business Research, 20(1), 63‐70. https://doi.org/10.1016/0148-2963(90)90043
  • Goodman, E.A., Zammuto, R.F., & Gifford, B.D. (2001). The competing values framework: Understanding the impact of organizational culture on the quality of work life. Organization Development Journal, 19(3), 58-68. Retrieved from: https://www.proquest.com/docview/197988769/fulltextPDF/A188CFEE32E540FBPQ/1?accountid=16595
  • Grönroos, C. (1990). Service management: A management focus for service competition. International Journal of Service Industry Management,1(1), 6-14. https://doi.org/10.1108/09564239010139125
  • Huang, T.C., Lawyer, J., & Lei, C.Y. (2007). The effects of quality of work life on commitment and turnover intention. Social Behavior and Personality, 35(6), 735-750. https://doi.org/10.2224/sbp.2007.35.6.735
  • Johnston, R. (1989). The customer as employee. International Journal of Operations & Production Management, 9(5), 15-23. https://doi.org/10.1108/EUM0000000001240
  • Joseph, W.B. (1996). Internal marketing builds service quality. Marketing Review, 16(1), 54-59. Retrieved from: http://home.bi.no/fgl96053/orgcom/internmkt.pdf
  • Kossivi, B., Xu, M., & Kalgora, B. (2016). Study on determining factors of employee retention. Open Journal of Social Sciences, 4, 261-268. https://doi.org/10.4236/jss.2016.45029
  • Leon-Quismondo, J., Garcia-Unanue, J., & Burillo, P. (2020). Best practices for fitness center business sustainability: A Qualitative vision. Sustainability, 12(12), 5067. https://doi.org/10.3390/su12125067
  • Lings, I.N. (2004). Internal market orientation: Construct and consequences. Journal of Business Research, 57(4), 405-413. https://doi.org/10.1016/S0148-2963(02)00274-6
  • Magnavita, N., Chiorri, C., Karimi, L., & Karanika-Murray, M. (2022). The impact of quality of work organization on distress and absenteeism among healthcare workers. Int. J. Environ. Res. Public Health, 19, 13458. https://doi.org/10.3390/ijerph192013458
  • Mudie, P. (2003). Internal customer: By design or default. European Journal of Marketing, 37(9), 1261-1276. https://doi.org/10.1108/03090560310486988
  • Nayeri, N.D., Salehi, T., & Noghabi, A.A.A. (2011). Quality of work life and productivity among Iranian nurses. Contemporary Nurse, 39(1), 106-118. https://doi.org/10.5172/conu.2011.39.1.106
  • Nazir, U., Qureshi, T.M., Shafaat, T., & Ilyas, A. (2011). Office harassment: A Negative influence on quality of work life. African Journal of Business Management, 5(25), 10276-10285. https://doi.org/10.5897/AJBM11.766
  • Owolabi, A.B. (2015). Impact of organisational culture and leadership style on quality of work-life among employees in Nigera. African Journal for the Psychological Study of Social Issues, 18(1), 109-121. Retrieved from: http://ajpssi.org/index.php/ajpssi/article/view/108
  • Özgenel, M. (2021). The effect of quality of life work on organizational commitment: A comparative analysis on school administrators and teachers. Elementary Education Online, 20(1), 129-144. https://doi.org/10.17051/ilkonline.2021.01.018
  • Pratiwi, N.J., Jamaluddin, J., Niswaty, R., & Salam, R. (2019). The influence of work facilities on employee performance at the regional financial management agency secretariat section of South Sulawesi Province. Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran, 6(1), 35-44. Retrieved from: https://pdfs.semanticscholar.org/b1dd/838ccc4142488d6f58387b542356ad7c93af.pdf
  • Qiu, J., Boukis, A., & Storey, C. (2022). Internal marketing: A systematic review. Journal of Marketing Theory and Practice, 30(1), 53-67. https://doi.org/10.10696679.2021.1886588
  • Rafiq, M., & Ahmed, P.K. (1993). The scope of internal marketing: Defining the boundary between marketing and human resource management. Journal of Marketing Management, 9(3), 219-232. https://doi.org/10.1080/0267257X.1993.9964234
  • Rafiq, M., & Ahmed, P. (2000). Advances in the internal marketing concept: definition, synthesis and extension. Journal of Services Marketing, 14(6), 449-462. https://doi.org/10.1108/08876040010347589
  • Sandhya, K., & Kumar, D.P. (2011). Retention of employees. Indian Journal of Science and Technology, 4(12), 1778-1782. Retrieved from: https://sciresol.s3.us-east-2.amazonaws.com/IJST/Articles/2011/Issue-12/Article33.pdf
  • Sari, N.P.R., Bendesa, I.K.G., & Antara, M. (2019). The influence of quality of work life on employees’ performance with job satisfaction and work motivation as intervening variables in star-rated hotels in Ubud Tourism Area of Bali. Journal of Tourism and Hospitality Management, 7(1), 74-83. https://doi.org/10.15640/jthm.v7n1a8
  • Schermerhorn, J.R., Hunt, J.G., & Osborn, R.N. (1994) Managing organizational behavior, (5th ed.), John Wiley and Sons.
  • Shah, A. (2014). Internal marketing’s effects on employee satisfaction, productivity, product quality, consumer satisfaction and firm performance. American Journal of Management, 14(4), 33-39. Retrieved from: http://m.www.na-businesspress.com/AJM/ShahA_Web14_4_.pdf
  • Sirgy, M.J., Efraty, D., Siegel, P., & Lee, D.J. (2001). A New measure of quality of work life (QWL) based on need satisfaction and spillover theories. Social Indicators Research, 55(3), 241-302. https://doi.org/10.1023/A:1010986923468
  • Srinivasa, V.S., & Muramalla, S.R. (2021). Internal marketing of Indian retail banks and the impact on employee job satisfaction. International Journal of Business Excellence, 24(2), 206-226. https://doi.org/10.1504/IJBEX.2021.115749
  • Sumarsi, S., & Alimuddin, R. (2022). The effect of competence and quality of work life on organizational citizenship behavior (OCB) with organizational commitment mediation. International Journal of Social and Management Studies, 2(6), 69-88. Retrieved from: https://ssrn.com/abstract=4001395
  • To, W.M., Martin, E.F., & Yu, B.T.W. (2015). Effect of management commitment to internal marketing on employee work attitude. International Journal of Hospitality Management, 45, 14-21. https://doi.org/10.1016/j.ijhm.2014.11.002
  • Tripathy, L.K. (2017). Impact of quality of work life on job performance. International Journal of Business Marketing and Management, 2(10), 11-14. Retrieved from: http://www.ijbmm.com/paper/Nov2017/1129986796.pdf
  • Tripathi, D., Priyadarshi, P., Kumar, P., & Kumar, S. (2020). Micro-foundations for sustainable development: leadership and employee performance. International Journal of Organizational Analysis, 28(1), 92-108. https://doi.org/10.1108/IJOA-01-2019-1622
  • Wardani, L.M.I., & Anwar, M.S. (2019). The role of quality of work life as mediator: psychological capital and work engagement. Humanities & Social Sciences Reviews, 7(6), 447-463. https://doi.org/10.18510/hssr.2019.7670 447
  • Yildiz, K., Polat, E., & Yildiz, S.M. (2021). The fitness industry in Turkey. In: García-Fernández J. & Gálvez-Ruiz P. (Eds.), The global private health & fitness business: A marketing perspective (pp. 51-57). Emerald Publishing Limited.
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There are 51 citations in total.

Details

Primary Language English
Subjects Sports Medicine, Sports Activity Management
Journal Section Articles
Authors

Süleyman Murat Yıldız 0000-0001-7622-9870

Early Pub Date June 17, 2023
Publication Date June 30, 2023
Submission Date April 1, 2023
Acceptance Date June 7, 2023
Published in Issue Year 2023 Volume: 18 Issue: 1

Cite

APA Yıldız, S. M. (2023). Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations. CBÜ Beden Eğitimi Ve Spor Bilimleri Dergisi, 18(1), 276-288. https://doi.org/10.33459/cbubesbd.1275422
AMA Yıldız SM. Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations. CBÜ BESBD. June 2023;18(1):276-288. doi:10.33459/cbubesbd.1275422
Chicago Yıldız, Süleyman Murat. “Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations”. CBÜ Beden Eğitimi Ve Spor Bilimleri Dergisi 18, no. 1 (June 2023): 276-88. https://doi.org/10.33459/cbubesbd.1275422.
EndNote Yıldız SM (June 1, 2023) Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations. CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi 18 1 276–288.
IEEE S. M. Yıldız, “Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations”, CBÜ BESBD, vol. 18, no. 1, pp. 276–288, 2023, doi: 10.33459/cbubesbd.1275422.
ISNAD Yıldız, Süleyman Murat. “Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations”. CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi 18/1 (June 2023), 276-288. https://doi.org/10.33459/cbubesbd.1275422.
JAMA Yıldız SM. Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations. CBÜ BESBD. 2023;18:276–288.
MLA Yıldız, Süleyman Murat. “Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations”. CBÜ Beden Eğitimi Ve Spor Bilimleri Dergisi, vol. 18, no. 1, 2023, pp. 276-88, doi:10.33459/cbubesbd.1275422.
Vancouver Yıldız SM. Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations. CBÜ BESBD. 2023;18(1):276-88.
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