Research Article
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Year 2023, Volume: 10 Issue: 4, 1100 - 1112, 18.10.2023

Abstract

References

  • Akbulut, Ö., 2021. “Determination of sample size in multivariate and different scale studies”, Journal of Animal Science and Products (JASP) 4 (2):199-215. DOI: 10.51970/jasp.946399
  • Alaimo, L. S. , Fiore, M., Galati, A. (2020), “ How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy” Sustainability 2020, 12
  • Arafat SMY, Hussain F, Kar SK, Menon V, Yuen KF. (2020) How far has panic buying been studied? World J Meta Anal 8:446–60. doi: 10.13105/wjma.v8.i6.446
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Baltacı, A., Akaydın H. (2020) The Impact of COVID-19 Pandemic Process on Consumers' Food Product Purchasing Behavior: A Literature Review, Yüksek İhtisas University, Journal of Health Sciences, 2020:1, pp:57-64
  • Başaran ,B. and Purut,P., H.,(2021) The Impact of the COVID 19 Pandemic on the Frequency of Food Consumption, Journal of Tourism and Gastronomy Studies, 9(1) 47-66, doi:10.21325/jotags.2021.776
  • Bilal Celik and Senol Dane,(2020) ,The effects of COVID-19 pandemic outbreak on food consumption preferences and their causes, Journal of research in medical and dental science, 8 (3):169-173.
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö.E., Karadeniz, Ş. and Demirel, F. (2012). Scientific research methods (11th edition). Ankara: Pegem Akademi. .
  • Cao W, Fang Z, Hou G, et al. The psychological impact of the COVID-19 epidemic on college students in China. Psychiatry Res 2020; 287:112934.
  • Chen Q, Liang M, Li Y, et al. Mental health care for medical staff in China during the COVID-19 outbreak. Lancet Psychiatry 2020; 7:e15-e16.
  • Çınar,N., Engindeniz S. and Çınar,G. (2022), Factors Affecting Consumers' Organic Egg Purchase Preferences; Aydın Province Efeler District Example, Turk sh Journal of Agricultural Economics information&Management ,Volume: 28 Issue: 1 Page: 99-110
  • Demirel. O. ve Hatırlı S.A.(2020), “Türkiye’de Ev Dışı Yemek Yeme Alışkanlığı Analizi”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 16(4),976-988
  • Dietz, T., Stern, P. C., & Guagnano, G. A. (1998). Social structural and social psychological bases of environmental concern. Environment and Behavior, 30(4), 450–471.
  • Emiroğlu, E. and Aktaç, Ş. (2023), Food-Related Impulsivity in the triangel of obesity, eating behaviors and diet, Black Sea Journal of Health Science, Volume 6, Issue 1, 178 - 184, doi:10.19127/bshealthscience.1098930
  • Goddard, E., (2020), “The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment”, Canadian Journal of Agricultural Economics/Revue canadienne d’agroeconomie, s.15
  • Gökcek, H. A., Çarikçioğlu, P. S., & Yüksel, C. A. (2019). The effect of consumer decision making styles on cognitive dissonance along with the role of the perceived risk as a moderator in online shopping. Journal of Academic Research in Economics, 11(1), 118-127.
  • Gökcek, H. A., Erin,S.M.,(2021), “ A Study on the Dual Interaction of Mental Well-Being and Hedonic Consumption Behavior: Structural Equation Model Application ,International Journal of Management and Social Researches ,Vol:8, No:15, ISSN:2148-1415/ e-ISSN:2651-3072
  • Gülçiçek Tolun, B. and Bulut, N. (2021). "A Research on Food Product Purchasing Behaviors of Consumers in the Covid-19 Pandemic Process", Pamukkale University Journal of Institute of Social Sciences, Issue 45, Denizli, pp. 15-31.
  • Güler, U.A. (2022), Household Demographics and Preference for organic products in seven major food categories, Anadolu University Journal of Economics and Administrative Sciences, 2022, 23(3),252-265 , doi: 10.53443/anadoluibfd.1122409
  • Güney, O. İ ve Giraldo, L. (2020), “Consumers’ attitudes and willingness to pay for organic eggs: a discretechoice experiment study in Turkey”, British Food Journal, Vol. 122 No. 2, pp. 678-692. IPSOS (2020). Coronavirus Outbreak and Community Research. Ipsos.
  • İçal H. ,Aliağaoğlu A. (2016)" The Demographic Structure and Characteristics of Consumers in the Sample of Bursa Anatolium Shopping Mall", Journal of Balıkesir University Social Sciences Institute ,Vol: 19 - No: 36, Aralık 2016
  • Larson, L. R., & Shin, H. (2018). Fear during natural disaster: ıts impact on perceptions of shopping convenience and shopping behavior. Services Marketing Quarterly, 39(4), 293-309
  • Li J., Hallsworth, A. G., Coca-stefaniak, J.A. (2020). “Changing grocery shopping behaviours Among Chinese consumers at the outset Of the covid-19 outbreak” , voor economische en sociale geografie, vol.111, no. 3, pp. 574–583.
  • Liu, F., Lim, E., Li, H., Tan, C., & Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. I57(3), 103199.
  • Šramová, B. and Pavelka, J. (2017), “The perception of media messages by preschool children”, Young Consumer, Vol. 18 No. 2, pp. 121-140.
  • TEPAV (2020). Evaluation Report. TEPAV publications No: 2020-12, Istanbul.
  • Tepe, F.,Özer,C.,Salalı, H.E., Demirbaş,N.(2022) “ Changing in Consumers' Food Shopping Behaviors During the Covid-19 Pandemic: Cases of Bursa and Eskisehir Provinces”, Balkan and Near Eastern Journal of Social Sciences, 2022: 08 (01)

CONSUMERS' PLACE PREFERENCE OF PURCHASE DURING AND AFTER THE COVID-19 PANDEMIC

Year 2023, Volume: 10 Issue: 4, 1100 - 1112, 18.10.2023

Abstract

The COVID-19 pandemic has brought many unknowns, risks, and innovations into the lives of consumers. Although this uncertain period is behind us, what it has changed in the lives of individuals and in the world of organizations that provide products and services to individuals, and what needs to be done in the new world order based on these changes, continues to be the subject of research. Businesses aiming to create purchase intentions for their products and services on consumers closely monitor consumers and marketing trends to dominate their markets and achieve profitability. However, there are many variables that affect consumer behavior. This research attempts to contribute to the literature by examining the relationship, especially between the occupation group of the consumer and the place of food purchase, focusing on demographic characteristics. The population of the study consists of individuals aged 18 and over living in Istanbul, Turkey. Quantitative research methods and online survey techniques were used in the study. Among the non-random sampling methods, an appropriate sampling method will be used. Data analysis was performed using the SPSS 24.0 package program. T-Tests and Anova tests were applied, and when the age, gender, education level, and occupation groups were evaluated in terms of statistical comparisons made in terms of changes in food consumption behavior during and after Covid-19, no significant differences were found. The Pearson Correlation test was applied to examine the relationship between food channel preferences during and after Covid. It was determined that there is a 0.83 positive correlation between food channel preferences during and after Covid. In this sense, it can be interpreted that food preference channels during and after Covid-19 are statistically very similar.

References

  • Akbulut, Ö., 2021. “Determination of sample size in multivariate and different scale studies”, Journal of Animal Science and Products (JASP) 4 (2):199-215. DOI: 10.51970/jasp.946399
  • Alaimo, L. S. , Fiore, M., Galati, A. (2020), “ How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy” Sustainability 2020, 12
  • Arafat SMY, Hussain F, Kar SK, Menon V, Yuen KF. (2020) How far has panic buying been studied? World J Meta Anal 8:446–60. doi: 10.13105/wjma.v8.i6.446
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Baltacı, A., Akaydın H. (2020) The Impact of COVID-19 Pandemic Process on Consumers' Food Product Purchasing Behavior: A Literature Review, Yüksek İhtisas University, Journal of Health Sciences, 2020:1, pp:57-64
  • Başaran ,B. and Purut,P., H.,(2021) The Impact of the COVID 19 Pandemic on the Frequency of Food Consumption, Journal of Tourism and Gastronomy Studies, 9(1) 47-66, doi:10.21325/jotags.2021.776
  • Bilal Celik and Senol Dane,(2020) ,The effects of COVID-19 pandemic outbreak on food consumption preferences and their causes, Journal of research in medical and dental science, 8 (3):169-173.
  • Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö.E., Karadeniz, Ş. and Demirel, F. (2012). Scientific research methods (11th edition). Ankara: Pegem Akademi. .
  • Cao W, Fang Z, Hou G, et al. The psychological impact of the COVID-19 epidemic on college students in China. Psychiatry Res 2020; 287:112934.
  • Chen Q, Liang M, Li Y, et al. Mental health care for medical staff in China during the COVID-19 outbreak. Lancet Psychiatry 2020; 7:e15-e16.
  • Çınar,N., Engindeniz S. and Çınar,G. (2022), Factors Affecting Consumers' Organic Egg Purchase Preferences; Aydın Province Efeler District Example, Turk sh Journal of Agricultural Economics information&Management ,Volume: 28 Issue: 1 Page: 99-110
  • Demirel. O. ve Hatırlı S.A.(2020), “Türkiye’de Ev Dışı Yemek Yeme Alışkanlığı Analizi”, Uluslararası Yönetim İktisat ve İşletme Dergisi, 16(4),976-988
  • Dietz, T., Stern, P. C., & Guagnano, G. A. (1998). Social structural and social psychological bases of environmental concern. Environment and Behavior, 30(4), 450–471.
  • Emiroğlu, E. and Aktaç, Ş. (2023), Food-Related Impulsivity in the triangel of obesity, eating behaviors and diet, Black Sea Journal of Health Science, Volume 6, Issue 1, 178 - 184, doi:10.19127/bshealthscience.1098930
  • Goddard, E., (2020), “The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment”, Canadian Journal of Agricultural Economics/Revue canadienne d’agroeconomie, s.15
  • Gökcek, H. A., Çarikçioğlu, P. S., & Yüksel, C. A. (2019). The effect of consumer decision making styles on cognitive dissonance along with the role of the perceived risk as a moderator in online shopping. Journal of Academic Research in Economics, 11(1), 118-127.
  • Gökcek, H. A., Erin,S.M.,(2021), “ A Study on the Dual Interaction of Mental Well-Being and Hedonic Consumption Behavior: Structural Equation Model Application ,International Journal of Management and Social Researches ,Vol:8, No:15, ISSN:2148-1415/ e-ISSN:2651-3072
  • Gülçiçek Tolun, B. and Bulut, N. (2021). "A Research on Food Product Purchasing Behaviors of Consumers in the Covid-19 Pandemic Process", Pamukkale University Journal of Institute of Social Sciences, Issue 45, Denizli, pp. 15-31.
  • Güler, U.A. (2022), Household Demographics and Preference for organic products in seven major food categories, Anadolu University Journal of Economics and Administrative Sciences, 2022, 23(3),252-265 , doi: 10.53443/anadoluibfd.1122409
  • Güney, O. İ ve Giraldo, L. (2020), “Consumers’ attitudes and willingness to pay for organic eggs: a discretechoice experiment study in Turkey”, British Food Journal, Vol. 122 No. 2, pp. 678-692. IPSOS (2020). Coronavirus Outbreak and Community Research. Ipsos.
  • İçal H. ,Aliağaoğlu A. (2016)" The Demographic Structure and Characteristics of Consumers in the Sample of Bursa Anatolium Shopping Mall", Journal of Balıkesir University Social Sciences Institute ,Vol: 19 - No: 36, Aralık 2016
  • Larson, L. R., & Shin, H. (2018). Fear during natural disaster: ıts impact on perceptions of shopping convenience and shopping behavior. Services Marketing Quarterly, 39(4), 293-309
  • Li J., Hallsworth, A. G., Coca-stefaniak, J.A. (2020). “Changing grocery shopping behaviours Among Chinese consumers at the outset Of the covid-19 outbreak” , voor economische en sociale geografie, vol.111, no. 3, pp. 574–583.
  • Liu, F., Lim, E., Li, H., Tan, C., & Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. I57(3), 103199.
  • Šramová, B. and Pavelka, J. (2017), “The perception of media messages by preschool children”, Young Consumer, Vol. 18 No. 2, pp. 121-140.
  • TEPAV (2020). Evaluation Report. TEPAV publications No: 2020-12, Istanbul.
  • Tepe, F.,Özer,C.,Salalı, H.E., Demirbaş,N.(2022) “ Changing in Consumers' Food Shopping Behaviors During the Covid-19 Pandemic: Cases of Bursa and Eskisehir Provinces”, Balkan and Near Eastern Journal of Social Sciences, 2022: 08 (01)
There are 27 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Research Article
Authors

Sema Mercanoğlu Erin 0000-0002-2460-4306

Publication Date October 18, 2023
Published in Issue Year 2023 Volume: 10 Issue: 4

Cite

APA Mercanoğlu Erin, S. (2023). CONSUMERS’ PLACE PREFERENCE OF PURCHASE DURING AND AFTER THE COVID-19 PANDEMIC. Avrasya Sosyal Ve Ekonomi Araştırmaları Dergisi, 10(4), 1100-1112.