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A RESEARCH ON COMPULSIVE PURCHASE BEHAVIOR IN THE CONTEXT OF MATERIALIST ATTITUDE AND PRESTIGE SENSITIVITY

Year 2024, Volume: 11 Issue: 24, 692 - 719, 27.04.2024

Ayşen Akyüz Asena Temelli Coşgun

https://doi.org/10.58884/akademik-hassasiyetler.1383987

Abstract

Understanding consumption, which is indisputably one of the most important phenomena of our age, is among the main goals of many disciplines. Consumption motivations, personal and social reasons that lead individuals to purchase behavior constitute the primary effort of most researches. Studies conducted in line with this effort reveal that individuals have motivations to gain social status and prestige through consumption, to convey meaning about themselves, and to reflect the ideal "me" through consumption in the modern capitalist world order. So much so that individuals shape their purchasing behavior with their desires independent of their real needs, and solve the negative emotions, anxiety and stress in their lives with chronic buying action. With the present study, it is aimed to make inferences about the materialistic tendencies, prestige sensitivities and compulsive purchasing behaviors of consumers. In line with the determined purpose, a survey was conducted with 308 participants. The obtained data were analyzed statistically. Materialistic attitude, prestige sensitivity and compulsive purchase were examined in the context of gender, age, income, education level and active working life, which are the independent variables of our study, and at the same time, the effect of materialistic tendencies and prestige sensitivity on compulsive buying behavior was analyzed.

Keywords

compulisve purchase materialism presetige sensitivity materialist attitude

References

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  • Kasser, T. (2016). Materialistic values and goals. Annual Review of Psychology, (67), 489-514.
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  • Krueger, D. W. (1988). On compulsive shopping and spending: A psychodynamic inquiry. American Journal of Psychotherapy, 42(4), 574–584.
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MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA

Year 2024, Volume: 11 Issue: 24, 692 - 719, 27.04.2024

Ayşen Akyüz Asena Temelli Coşgun

https://doi.org/10.58884/akademik-hassasiyetler.1383987

Abstract

Çağımızın tartışmasız en önemli olgularından biri olan tüketimi anlayabilmek birçok disiplinin temel amaçları arasındadır. Tüketim motivasyonları, bireyleri satın alma davranışına götüren kişisel ve toplumsal sebepler çoğu araştırmanın birincil çabasını oluşturmaktadır. Bu çaba doğrultusunda gerçekleştirilen araştırmalar modern kapitalist dünya düzeni içerisinde bireylerin tüketim aracılığıyla, maddi sahiplik ile toplumsal statü ve prestij kazanma, kendilerine dair anlam aktarımı yapma, ideal olan “ben”i yansıtma motivasyonlarına sahip olduklarını ortaya koymaktadır. Öyle ki bireyler satın alma davranışını gerçek ihtiyaçlarından bağımsız arzularıyla şekillendirmekte, yaşamlarındaki olumsuz duyguları, kaygı ve stresi kronik satın alma eylemi ile çözmektedir. Mevcut çalışma ile tüketicilerin materyalist eğilimleri, prestij hassasiyetleri ve kompulsif satın alma davranışlarıyla ilgili çıkarımlar yapmak amaçlanmaktadır. Belirlenen amaç doğrultusunda 308 katılımcı ile anket çalışması gerçekleştirilmiştir. Elde edilen veriler istatistiki analize tabi tutulmuş materyalist tuttum ve prestij hassasiyeti katılımcıların cinsiyet, yaş, gelir, eğitim düzeyi ve aktif çalışma hayatları bağımsız değişkenleri bağlamında incelenmiş aynı zamanda materyalist eğilimlerin ve prestij hassasiyetinin kompulsif satın alma davranışı üzerindeki etkisi analiz edilmiştir.

Keywords

Kompulsif satın alma Materyalizm Prestij hassasiyeti Materyalist tutum

References

  • their relationship and origins. Journal of Consumer Psychology, 12(4), 389–402. https://doi.org/10.1207/S15327663JCP1204_10
  • Arndt, J. (1981). Marketing and the quality of life. Journal of Economic Psychology, 1, 283–301.
  • Bao, Y. & Mandrik, C. A. (2004), Discerning store brand users from value consciousness consumers: the role of prestige, sensitivity and need for cognition. Advances in Consumer Research, 31(1), 707-712.
  • Baudrillard, J. (2017), Tüketim toplumu. (Çev. N. Tutal ve F. Keskin). İstanbul: Ayrıntı Yayınları
  • Belk, R. W. (1985). Materialism: trait aspects of living in the material world. Journal of Consumer Research, 14, 113-127. http://dx.doi.org/10.1086/208515
  • Bock, E. D., Eastman, K. J., McKay, B. (2014), The impact of economic perceptions on status consumption: an exploratory study of the moderating role of education.  Journal of Consumer Marketing, 31(2), 111-117. https://doi.org/10.1108/JCM-10-2013-0725
  • Bocock, R. (1997). Tüketim. (Çev. İ. Kutluk). İstanbul: Dost Kitabevi
  • Burroughs, J. & Rindfleisch, A. (2002). Materialism and well‐being: A conflicting values perspective. Journal of Consumer Research, 29, 348-70. https://doi.org/10.1086/344429.
  • Büyüköztürk, Ş., Çokluk, Ö. & Köklü, N. (2018). Sosyal bilimler için istatistik. Ankara: Pegem Akademi.
  • Casidy, R. (2012). Discovering consumer personality clusters in prestige sensitivity and fashion consciousness context. Journal of International Consumer Marketing, 24(4), 291-299.
  • DeSarbo W. S. & Edwards E. A. (1996). Typologies of compulsive buying behavior: a constrained clusterwise regression approach. Journal of Consumer Research, 5(3), 231-162. https://doi.org/10.1207/s15327663jcp0503_02
  • Deeter-Schmelz, D. R., Moore, J. N., Goebel, D.J. (2000). Prestige clothing shopping byconsumers: A confirmatory assessment and refinement of the PRECON scalewith managerial implications. Journal of Marketing Theory and Practice, 8(4), 43–58. https://doi.org/10.1080/10696679.2000.11501879
  • Dittmar, H. (2004). Understanding and diagnosing compulsive buying. R. H. Coombs (Ed.), Handbook of addictive disorders: A practical guide to diagnosis and treatment içinde (ss. 411–450). John Wiley & Sons, Inc.
  • Dittmar, H. (2005). A new look at “compulsive buying”: self–discrepancies and materialistic values as predictors of compulsive buying tendency. Journal of Social and Clinical Psychology, 24(6), 832–859. https://doi.org/10.1521/jscp.2005.24.6.832
  • Dittmar, H. (2005). Compulsive buying--a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psycholog, 96(Pt 4), 467–491. https://doi.org/10.1348/000712605X53533
  • Eastman, J. K., Fredenberger, B. Campbell, D.,S. Calvert, S.. (1997). The relationship between status consumption and materialism: A cross-cultural comparison of Chinese, Mexican, and American students. Journal of Marketing Theory and Practice 5(1), 52–66. https://doi.org/10.1080/10696679.1997.11501750
  • Eastman J. K. & Eastman K. L. (2011). Perceptions of status consumption and the economy. Journal of Business & Economics Research, 9(7), 9-20. https://doi.org/10.19030/jber.v9i7.4677
  • Eastman, J.K., Liu, J. (2012). The impact of generational cohorts on status consumption: Anexploratory look at generational cohort and demographics on status consumption. Journal of Consumer Marketing 29(2), 93–102. https://doi.org/10.1108/07363761211206348
  • Eğilmez, M. (2016, 9 Ağustos), Tüketim fonksiyonu ve Türkiye, kendime yazılar. 10 Eylül 2023 tarihinde https://mahfiegilmez.com/2016/08/ adresinden alınmıştır.
  • Faber R. J. & O’Guinn T. C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research. 19(3), 459-469.
  • Faiza, A. (2017). An investigation of materialism and life satisfaction. Journal of Educational, Health and Community Psychology, 6(3), 10–24.
  • Fitzmaurice J & Comegys C. (2006). Materialism and social consumption. Journal of Marketing Theory and Practice, 14(4), 287-299. https://doi.org/10.2753/MTP1069-6679140403
  • George, D., & Mallery, M. (2010) SPSS for Windows step by step: A simple guide and reference. Boston: Pearson.
  • Harvey, D. (2014). Postmodernliğin durumu (Çev. S. Savran). İstanbul: Metis Yayınları.
  • Hirschman E.C. (1992). The consciousness of addiction: toward a general theory of compulsive consumption. Journal of Consumer Research, 19(2), 155-179. https://doi.org/10.1086/209294
  • Holbrook, M. B. & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feeling, and fun. Journal of Consumer Research, 9(2), 132-140.
  • Husic, M., & Cicic, M. (2009). Luxury consumption factors. Journal of Fashion Marketing and Management, 13, 231-245 https://doi.org/10.1108/13612020910957734
  • Inglehart, R. (2000). Globalization and postmodern values. The Washington Quarterly, 23(1), 215–228. https://doi.org/10.1162/016366000560665
  • Jackson, V., Stoel, L, Brantley, A. (2011). Mall attributes and shopping value: Differences bygender and generational cohort. Journal of Retailing and Consumer Services, 18(1), 1–9. https://doi.org/10.1016/j.jretconser.2010.08.002
  • Kalaycı, Şeref (2006). SPSS uygulamalı çok değişkenli istatistik teknikleri. Ankara: Asil Yayın Dağıtım Ltd. Şti.
  • Kamineni, R. (2005). Influence of materialism, gender and nationality on consumer brand perceptions. Journal of Targeting, Measurement and Analysis for Marketing, 14, 25–32. https://doi.org/10.1057/palgrave.jt.5740167
  • Kasser, T. & Ryan, R. M. (1993). A dark side of the American dream: correlates of financial success as a central life aspiration. Journal of Personality and Social Psychology, 65(2), 410-422.
  • Kasser, T. (2016). Materialistic values and goals. Annual Review of Psychology, (67), 489-514.
  • Keng, K., Jung, K., Tan, S., Wirtz, J. (2000). The Influence of materialistic ınclination on values, life satisfaction and aspirations: An empirical analysis. Social Indicators Research, 49, 317-333. https://doi.org/10.1023/A:1006956602509.
  • Krueger, D. W. (1988). On compulsive shopping and spending: A psychodynamic inquiry. American Journal of Psychotherapy, 42(4), 574–584.
  • Konyar, H. (2000). Tüketim kültürünün belirlediği yeni toplumsal kimlikler. Gazi Üniversitesi İletişim Dergisi, 6(6).
  • Koran, L. M., Faber, R. J., Aboujaoude, E., Large, M. D. & Serpe, R. T. (2006). Estimated prevalence of compulsive buying behavior in the United States. American Journal of Psychiatry, 163, 1806–1812. https://doi.org/10.1176/ajp.2006.163.10.1806
  • Köseoğlu, Ö., (2002), Değişim fenomeni karşısında markalaşma süreci ve bu süreçte halkla ilişkilerin rolü [yüksek lisans tezi]. Ege Üniversitesi
  • Kurtuluş, K. ve Okumus, A. (2010). Consumers’ price perceptions as a segmentation criteria: an emerging market case. Istanbul University Journal of the School of Business, 39(1), 21-34.
  • Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: a field study. Journal of Marketing Research, 30(2), 234–245. https://doi.org/10.2307/3172830
  • Maison, D., Adamczyk, D.. (2020). The relations between materialism, consumer decisions and advertising perception. Procedia Computer Science, 176, 2526-2535. https://doi.org/10.1016/j.procs.2020.09.320.
  • Mandrik C. A., Fern E. F & Bao Y. (2005). Intergenerational influence: roles of conformity to peers and communication effectiveness. Psychology & Marketing, 813-832. https://doi.org/10.1002/mar.20087
  • Maraz, A., Griffiths, M. D., Demetrovics, Z. (2016). The prevalence of compulsive buying: a meta-analysis. Addiction, 111(3), 408–419. https://doi.org/10.1111/add.13223
  • Montgomery, R., Schwarz, B., Mitchell, M. (2016). examining the cross-cultural dimensionality of prestige sensitivity: An empirical analysis of chinese and american millennials. Journal of East-West Business, 22, 118-143. https://doi.org/10.1080/10669868.2016.1155522.
  • Moschis, G. P., & Churchill, G. A. (1978). Consumer socialization: a theoretical and empirical analysis. Journal of Marketing Research, 15(4), 599–609. https://doi.org/10.2307/3150629
  • Mulyanegara R., (2011). The effects of consumer personality on fashion consciousness and prestige sensitivity. Asia-Pacific Advances in Consumer Research, 9, 336-339.
  • Müller, A., Mitchell, J. E., & de Zwaan, M. (2015). Compulsive buying. The American Journal on Addictions, 24(2), 132–137. https://doi.org/10.1111/ajad.12111
  • Nguyen, N. M. & Nguyen, H.T. (2020). How do product involvement and prestige sensitivity affect price acceptance on the mobile phone market in Vietnam? Journal of Asia Business Studies, 13(3), 379-398, https://doi.org/10.1108/JABS-07-2017-0096
  • O’Cass, A. and McEwen, H. (2004). Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4(1), 25-39.
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There are 68 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Tüm Sayı
Authors

Ayşen Akyüz 0000-0003-0634-9601

Asena Temelli Coşgun 0000-0002-8736-6229

Publication Date April 27, 2024
Submission Date October 31, 2023
Acceptance Date April 26, 2024
Published in Issue Year 2024 Volume: 11 Issue: 24

Cite

APA Akyüz, A., & Temelli Coşgun, A. (2024). MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA. Akademik Hassasiyetler, 11(24), 692-719. https://doi.org/10.58884/akademik-hassasiyetler.1383987
AMA Akyüz A, Temelli Coşgun A. MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA. Akademik Hassasiyetler. April 2024;11(24):692-719. doi:10.58884/akademik-hassasiyetler.1383987
Chicago Akyüz, Ayşen, and Asena Temelli Coşgun. “MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA”. Akademik Hassasiyetler 11, no. 24 (April 2024): 692-719. https://doi.org/10.58884/akademik-hassasiyetler.1383987.
EndNote Akyüz A, Temelli Coşgun A (April 1, 2024) MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA. Akademik Hassasiyetler 11 24 692–719.
IEEE A. Akyüz and A. Temelli Coşgun, “MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA”, Akademik Hassasiyetler, vol. 11, no. 24, pp. 692–719, 2024, doi: 10.58884/akademik-hassasiyetler.1383987.
ISNAD Akyüz, Ayşen - Temelli Coşgun, Asena. “MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA”. Akademik Hassasiyetler 11/24 (April 2024), 692-719. https://doi.org/10.58884/akademik-hassasiyetler.1383987.
JAMA Akyüz A, Temelli Coşgun A. MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA. Akademik Hassasiyetler. 2024;11:692–719.
MLA Akyüz, Ayşen and Asena Temelli Coşgun. “MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA”. Akademik Hassasiyetler, vol. 11, no. 24, 2024, pp. 692-19, doi:10.58884/akademik-hassasiyetler.1383987.
Vancouver Akyüz A, Temelli Coşgun A. MATERYALİST TUTUM VE PRESTİJ HASSASİYETİ BAĞLAMINDA KOMPULSİF SATIN ALMA DAVRANIŞI ÜZERİNE BİR ARAŞTIRMA. Akademik Hassasiyetler. 2024;11(24):692-719.
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MAKALE DEĞERLENDİRME SÜRECİ

Yazar tarafından gönderilen bir makale, gönderim tarihinden itibaren 10 gün içinde dergi sekreteri tarafından makalenin, telif sözleşmesinin ve benzerlik raporunun (Turnitin programı) eksiksiz ve düzgün bir şekilde gönderilip gönderilmediği yönünden incelenir. İstenilen bu dosyalar eksiksiz ve düzgün bir şekilde gönderilmiş ise makale; ikinci aşamada derginin yayın çizgisine uygun olup olmadığı yönünden değerlendirilir. Bu süreçte makale yayın çizgisine uygun değilse yazara iade edilir. Makale yayın çizgisine uygun ise şablona uygun bir şekilde gönderilip gönderilmediği yönünden değerlendirilir. Şayet makale şablona uyarlanıp gönderilmemiş ise değerlendirme sürecine alınmaz. Bu süreçte yazarın derginin belirlediği şartlara uygun bir şekilde sisteme makale yüklemesi beklenir. Makale şablona uygun bir şekilde hazırlanıp gönderilmiş ise son aşamada makale derginin yayın ilkeleri, yazım kuralları, öz, abstract, extented abstract, kaynakça gösterimi vb. yönlerden incelenir. Bu ayrıntılarda makalede bir sorun varsa yazarın bu hususları tamamlaması istenir ve verilen süre içerisinde eksiksiz bir şekilde yeniden makaleyi göndermesi istenir.
Tüm bu aşamaları geçen makale, editör tarafından bilimsel yeterliliğinin denetlenmesi amacıyla ikinci 7 günlük süre içerisinde çalışmaya uygun iki hakeme değerlendirmeleri için gönderilir. Hakemlerin değerlendirme süreleri 15 gündür. Bu süre zarfında hakemlik görevini tamamlamayan bir hakem olursa ilgili hakeme değerlendirmeyi tamamlaması için 7 günlük ek süre verilebilir. Bu süre zarfında hakem görevini yerine getirmezse yerine yeni bir hakem ataması yapılır. En az iki hakemden gelen raporlar olumlu ise makale yayın aşamasına alınır. Hakem raporlarından birisi olumlu diğeri olumsuz ise makale üçüncü bir hakeme gönderilir. Üçüncü hakem raporu da olumsuz ise makale ret edilir. Üçüncü hakemin değerlendirmesi olumlu ise makaleyle ilgili hakem raporları dergi alan editörlerinden oluşan Editörler Kurulu tarafından incelenir. Makalenin yayınlanmasıyla ilgili nihai karar alan editörlerinden oluşan Editörler Kurulu tarafından verilir. Hakem raporlarının yetersiz ve tatmin etmekten uzak olması veya İngilizce editör tarafından abstract ve extented abstract’ın yetersiz görülmesi hallerinde de yine makaleyle ilgili son karar Editörler Kurulu tarafından verilir. Tüm bu aşamalardan geçen bir makale en yakın sayıya yayınlanmak üzere eklenir. İlgili sayıda yer kalmaması halinde makalenin yayımı bir sonraki sayıya kaydırılır. Bu durumda ve tüm değerlendirme sürecinde yazar isterse makalesini geri çekme hakkına sahiptir. Ancak bu durumu dergiye bildirmesi gerekir. Makale gönderim tarihinden makalenin yayına kabul tarihine kadar tüm bu işlemler için ortalama 3 aylık bir süre öngörülmektedir.